“We thought long and hard about who the right partners would be… Reese Witherspoon’s Hello Sunshine is incredibly focused on reaching women where they are.”
Nicole Small
CEO
Lyda Hill Philanthropies
.…on continuing her nonprofit’s support of women in STEM by partnering with Hello Sunshine to produce and distribute movies and TV shows, via the Dallas Morning News.
Today is the International Day of Women and Girls in Science—an ideal day for a Dallas nonprofit to align with a Hollywood movie star to celebrate women in STEM in film and television. According to the Dallas Morning News, Dallas-based Lyda Hill Philanthropies is partnering with Reese Witherspoon’s media company Hello Sunshine to produce and distribute movies and TV shows that champion women’s achievements in STEM (science, technology, engineering & mathematics).
“We thought long and hard about who the right partners would be to help continue storytelling in a more mainstream way,” Nicole Small, CEO of Lyda Hill Philanthropies and a co-founder of the IF/THEN Initiative, told the DMN’s Miriam Fauzia. “Reese Witherspoon’s Hello Sunshine is incredibly focused on reaching women where they are … The partnership is really going to allow us to vastly continue to expand that media content.”
As part of Lyda Hill’s IF/THEN Initiative—a national effort aimed at inspiring young girls to pursue STEM careers—the nonprofit created an exhibition of 121 life-sized, 3D-printed statues of diverse women in STEM-related professions and showcased them across the U.S.
Now the nonprofit aims to go beyond exhibitions and into actual movie and TV storytelling—starting with series already in development about women and technology in both sports and music, the DMN writes.
You can read more about the partnership and the two “border-transcending” TV series in the DMN story.
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