“What we’re trying to do is leverage the addictive properties of technology to get people addicted to moving.”
Brandon Bean
Co-founder and CEO
Lumin Fitness
.…on using gamification in his fitness centers to help make people move, via Dallas Business Journal.
Bean, a former CEO of Dallas-based Gold’s Gym, and Omeed Shams, previously chief executive at Coppell’s gaming app Kwest, founded Lumin Fitness in 2019. Last month we told you the story behind their pioneering fitness studio and franchise concept, which debuted to the public on Sept. 9 at a 2,600-square-foot space in Las Colinas.
Billed as The World’s Smartest Fitness Studio, the state-of-the-art facility features wall-to-wall LED screens and the latest advances in AI, digital display, motion tracking, and object detection, all aimed at creating an immersive, hyper-personalized fitness experience.
“What we’re looking to do at Lumin Fitness is combine in-person brick-and-mortar experience [with the] hyper-personalized gamified experience,” Bean told Dallas Business Journal. “Those elements are important because they create that motivation for the consumer to keep coming back.”
You can read Plamedie Ifasso’s DBJ article on Lumin Fitness here.
Photo: Lumin Fitness
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R E A D N E X T
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Dallas-based Lumin Fitness—after four years of R&D focused on hyperpersonalized, gamified workouts—is opening its prototype studio to the public. Now co-founders Brandon Bean and Omeed Shams are eying franchise partnerships to expand their category-opening concept that leverages tech and innovation to 'make fitness fun.'
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