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Omeed Shams
Photo: Lumin Fitness
Dallas’ Gamified Lumin Fitness Inks Franchise Agreement for 13 New Texas Clubs
by Lance Murray | Jan 25, 2024
With wall-to-wall LED screens and the latest advances in AI, digital display, motion tracking, and object detection, Lumin Fitness launched its first "prototype" studio in Las Colinas last fall. Its new franchise agreement with Houston-based Verge Fit Holdings is meant to be just the start of growing the brand into the future.
by David Seeley |
Oct 17, 2023
Bean, a former CEO of Dallas-based Gold’s Gym, and Omeed Shams, previously chief executive at Coppell’s gaming app Kwest, founded Lumin Fitness in 2019. Last month we told you the story behind their pioneering fitness studio and franchise concept, which debuted to the public on Sept. 9 at a 2,600-square-foot space in Las Colinas.
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by Glenn Hunter |
Sep 7, 2023
Dallas-based Lumin Fitness—after four years of R&D focused on hyperpersonalized, gamified workouts—is opening its prototype studio to the public. Now co-founders Brandon Bean and Omeed Shams are eying franchise partnerships to expand their category-opening concept that leverages tech and innovation to 'make fitness fun.'
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