The Last Word: Julie Robinson on the Team Behind Beyond the Bar in Richardson

“We consider ourselves to be like a Swiss Army Knife because each of us has our individual roles and we all work well together.”

Julie Wade Robinson
Founding Partner
Beyond the Bar
.…on the team behind Beyond the Bar, the first non-alcohol “bottle shop” in the Dallas area, via Dallas Observer.

Julie and Reid Robinson, former owners of the bars Brizo and The Forum in Richardson, are opening something new in the same city: Beyond the Bar, which they call the first alcohol-free “bottle shop” in the Dallas area. 

Julie Wade Robinson

The Robinsons teamed up with Andrea Benningfield, who devotes an Instagram page to finding places with alcohol-free products, and Jenny Benningfield, manager of Brewed Ltd. in Dallas’ Bishop Arts District, to form the Beyond Booze Beverage Co., the company behind Beyond the Bar.

Julie was inspired to be an NA innovator after finding it hard to get non-buzzy options.

“We were at this show and dressed to the nines,” Julie told the Dallas Observer’s Molly Wolchansky. “A bunch of our friends were there and Reid really wanted to have an alcohol-free beverage. He didn’t want soda, he didn’t want water, but there was nothing he could get, so he had to have a Diet Pepsi.”

The Robinsons had success with NA popups during Dry January before stocking up Beyond the Bar at 101 S. Sherman Street in Richardson. They held a “super soft” opening last weekend during Richardson’s Downtown Core District Art Walk, and plan to announce an official grand opening soon.

Beyond the Bar will offer “artisan mixers,” de-alcoholized wines, canned cocktails, and NA spirits and beer, along with alcohol-free vintages from Dallas-based Starla Wines

The shop will also have a tasting room, plus nibbles from Dude, Sweet Chocolate and La Casita Bakeshop.

You may not get a buzz—but the Robinsons hope their new place will still be buzz-worthy.

For more of who said what about all things North Texas, check out Every Last Word.

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