The Last Word: Jim Keyes on His New Book ‘Education Is Freedom’

“I’ve coined the expression: Change Equals Opportunity. It’s no accident that those words form the acronym CEO, because the role of a CEO is to keep pace with change.”

Jim Keyes
Former 7-Eleven and Blockbuster CEO
.…on a message in his new book “Education Is Opportunity.”

In one of our top stories today, Dallas Innovates’ Glenn Hunter spoke with former 7-Eleven and Blockbuster CEO Jim Keyes about his new book, Education is Freedom. That CEO acronym in the book makes a key point, he told us.

“Virtually all commerce began with change,” Keyes said. “Something changed in the world causing a need, and someone else responded to that need.”

“The cycle of change continues every day, and those who embrace change as opportunity are able to adapt and succeed,” he added. “I’ve learned that it isn’t the change that matters—good or bad—but rather our response to change that separates winners from losers.

Read more about the book—and Keyes’ global call to action—in our story.

For more of who said what about all things North Texas, check out Every Last Word.

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