“We don’t eat our own supply.”
Bryan Cranston as Walter White
.…telling Jesse to stop pounding down their PopCorners.
On the multi-Emmy-winning “Breaking Bad,” Walter White and Jesse Pinkman become kingpins in the drug trade after White, a cancer-stricken high school chemistry teacher, cooks up something bad in a trailer in the desert.
But what if he’d cooked up something good instead? That’s the idea behind a new Super Bowl commercial from Plano-based Frito-Lay.
In the spot, actors Bryan Cranston and Aaron Paul reprise their roles, but this time White cooks up PopCorners, an air-popped corn snack Frito-Lay introduced in 2010.
https://www.youtube.com/watch?v=ZMlemd6U24Y
“PopCorners’ desire to create a genuine extension of the franchise and a campaign that would really excite ‘Breaking Bad’ fans is what brought us back for this Super Bowl commercial,” Cranston said in a statement. “Walt would’ve been immediately drawn to the basic ingredients in PopCorners, so ‘Breaking Good’ made perfect sense as an alternate storyline that would’ve been much better for him and Jesse.”
Brett O’Brien, CMO at Frito-Lay North America, said the spot showcases “why fans love this air-popped, never-fried snack in an exciting and unexpected way through the lens of two characters who could’ve used their talents to Break Into Something Good.”
For more of who said what about all things North Texas, check out Every Last Word.
Get on the list.
Dallas Innovates, every day.
Sign up to keep your eye on what’s new and next in Dallas-Fort Worth, every day.
R E A D N E X T
-
Ferdinando, who was feted in a Cannes Lion Award-winning song, was just named president of PepsiCo North America's Canadian food division.
-
It's a big deal for an ad agency to get one commercial into the Super Bowl, where 30-second spots this year are running for $7 million a pop. But during this year's big game, Dallas-based LERMA/ Agency will be cheering on three different spots it produced. According to the Dallas Business Journal, LERMA/ produced a :30 spot for Irving-based Avocados from Mexico, and also said "Action!" for a 30-second and a 60-second spot for "He Gets Us" a Christian ad campaign funded by what Christianity Today calls "a small group of wealthy anonymous families."
-
The website is a "growth tool" that highlights the communities, real estate, employers, and talent pool in Southern Dallas County with the aim of spurring investment and economic development in the region.
-
Fort Worth asset management and professional services provider Valor has hired Nathaniel Walter CPL as the senior mineral manager in the company's land department. Valor specializes in mineral rights and software-based business solutions. The company said that with his wealth of experience as a landman and land technician, Walter will use his extensive knowledge and hands-on experience to increase the value and optimize the accuracy of clientele data. Walter will be an "excellent addition to our land department and an incredible asset for our valued clients," Valor CEO Joseph DeWoody said in a statement. Walter, a certified land professional with…
-
Launched in 2021, the Super Awesome Mix podcast takes listeners through a 12-song mix tape built around a different theme each episode. Now, with over 100,000 downloads, the founders have launched an app to help users make their own digital mix tapes, plus a card service for events.
