NEW LEADER BRINGS MORE THAN A DECADE OF EXPERIENCE
Dallas-based Dialexa named a new addition to its leadership team Tuesday.
Doug Platts will join the technology firm as vice president of marketing. He most recently served as vice president of media at iCrossing, a Hearst-owned digital marketing agency.
“Doug brings a wealth of experience and understanding in all areas of marketing. At the same time, he deeply understands technology and how businesses can use digital transformation to create a competitive advantage,” said Scott Harper, co-founder and CEO of Dialexa, in a release.
With more than a decade of experience in marketing, Platts has worked with brands such as Toyota, Microsoft, and Coca-Cola. At iCrossing, he expanded the agency’s global digital offerings and worked to integrate search marketing, paid media, social engagement, and content strategy.
“New digital platforms allow a deeper understanding of audiences and new ways to engage consumers.” -Doug Platts
“Brands today need to understand how they can leverage emerging technologies to create new markets within their industries. New digital platforms allow a deeper understanding of audiences and new ways to engage consumers. Dialexa is uniquely positioned to bring together these technologies and platforms in new and powerful ways,” Platts said in a release.
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