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Universal Music Group
The "Start Me Up" iced coffee kit from Frisco-based Keurig and The Rolling Stones. [Image: Keurig Dr Pepper]
The Last Word: How an Iced-Coffee Kit from Keurig Got Rocked by The Rolling Stones
by David Seeley | Jun 6, 2023
Frisco-based Keurig and The Rolling Stones announced the launch today of their limited-edition "Start Me Up" iced coffee kit. The bespoke kit was produced in partnership with Bravado, Universal Music Group's merchandise and brand management company. Keurig is hoping the kit will "channel the band's electrifying spirit" to help people "turn up their summer."
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