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Steve Deitz
Oregon-based Pinnacle launched a new interactive studio with the acquisition of Dallas-based experiential design agency 900lbs of Creative LLC. [Photo: Lightwave Installation at AirBnB LA Open by Pinnacle]
Oregon’s Pinnacle Acquires Dallas Experiential Design Agency 900lbs, Launches Interactive Studio
by Sandra Engelland | Sep 3, 2026
The deal creates a new interactive studio within Pinnacle, which will be led by 900lbs of Creative founder and CEO Steve Deitz as vice president, interactive.
by David Seeley |
Jan 6, 2026
For six nights beginning on New Year's Eve, the 555-foot marble obelisk in the heart of Washington, D.C., showcased a four-sided vertical projection mapping spectacle honoring America's 250th birthday year. Here's how 900lbs helped make it happen.
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by Quincy Preston |
Jul 24, 2024
Glass-Media founder Daniel Black and 900lbs founder Steve Deitz are bringing human scale to conversations—wherever you are—with PeerVsn. "Life-size scale provides more impact and focus than a half-filled browser window," Deitz says.
The duo plans to leverage their "second-mover advantage" to improve video conferencing and telepresence across industries.
The duo plans to leverage their "second-mover advantage" to improve video conferencing and telepresence across industries.
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by Quincy Preston |
Mar 16, 2023
These standouts—startup founders, tech pioneers, educators, creators, social innovators, and business leaders—are transforming entire industries and making waves in their respective fields.
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The Perot Museum's freshly revamped Speed Wall. [Video still: Perot Museum]
With Adults-Only Nights on Tap Soon, the Perot Museum’s Speed Wall Beckons
by David Seeley | Mar 16, 2022
Thursdays on Tap—a 6 to 10 p.m. experience exclusively for those 21 and up—is coming to the Perot Museum March 24 through October 13. It's the perfect time to race against the museum's newly revamped Speed Wall, featuring Super Bowl MVP Patrick Mahomes, Dallas Wings guard Moriah Jefferson, and other athletes with local ties.
The Speed Wall was reimagined by its original creators, Dallas-based 900lbs, to celebrate the Perot's 10th anniversary this month.
The Speed Wall was reimagined by its original creators, Dallas-based 900lbs, to celebrate the Perot's 10th anniversary this month.
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by Blair Welch |
Aug 31, 2018
State of the art visuals created by 900lbs will light up McKinney this football season.
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by Nicholas Sakelaris |
Jan 30, 2018
These North Texas innovators are making a name for themselves, in areas from startup to enterprise and creative to education.
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by Nicholas Sakelaris |
Mar 7, 2017
The 360-degree video will highlight keynote speakers, live bands, and other fun events during this month’s South by Southwest Conference and Festival in Austin.
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[FC Dallas photo: City of Frisco; VR photo: Ljupco via iStock]
900lbs of Creative VR Soccer Game Puts You in Goal
by Nicholas Sakelaris | Oct 17, 2016
The FC Dallas Goalie Simulation game is the first of its kind for the HTC Vive headset.
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