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PGA of America
An aerial view of Fields West [Rendering: Gensler]
As Construction Begins, Frisco’s ‘Luxury Urban Village’ Fields West Lands 10 New Retail Tenants
by Sandra Engelland | Nov 29, 2025
Fields West is already 70% spoken for as Crate & Barrel, North Italia, Maman, and other brands sign on to the 55-acre mixed-use district rising inside Frisco’s sprawling Fields development.
by Lance Murray |
Dec 6, 2024
As executive director, Jenny Lewis is the top management leader of the Frisco-based foundation, whose mission is to positively impact the lives of youth, military veterans, and diverse populations by enabling access to PGA of America Golf Professionals, PGA Sections, and the game of golf.
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by Glenn Hunter |
May 2, 2024
Dallas Innovates, the Dallas Regional Chamber, and Dallas AI have teamed up to launch the inaugural AI 75 list. The 2024 program honors the most significant people in AI in DFW in seven categories—the visionaries, creators, and influencers you need to know.
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by Quincy Preston |
Feb 6, 2024
Neal Smatresk's decade at UNT sparked big changes and growth, boosting its standing in academics and research. From "record-breaking enrollment" to "making UNT the highest-ranked Tier One institution in the North Texas region," his tenure marks transformation across multiple fronts.
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Each suite at The Bays at Frisco will feature a private hitting bay. [Rendering: The Bays]
Swing from Your Suite: TaylorMade To Partner on 18-Acre Frisco Resort Featuring Private Golf Hitting Bays
by Lance Murray | Aug 10, 2023
Slated to open in spring 2025 next to the PGA of America HQ in Frisco, The Bays Golf Experience and Suites will feature private hitting bays inside individual suites, four stories of "top-tier" golf entertainment, the "largest television in North Texas," the most advanced TaylorMade golf technology, custom club fittings, and more. (Did we mention the waterfalls?)
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by David Seeley |
May 2, 2023
A year after the PGA of America opened its new headquarters a few steps away, the Omni PGA Frisco Resort opened today with a ribbon-cutting ceremony featuring Gov. Greg Abbott. The resort offers 500 guests rooms plus suites, two new 18-hole championship courses, a lighted par-3 short course, a full-service Mokara Spa, a Lounge by Topgolf, 13 restaurant and bar offerings, and more.
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by Lance Murray |
Apr 21, 2023
Maher Maso and Sandy Cross have been named to the Collin County Business Alliance board.
The mission of the Collin County Business Alliance is to engage business leaders and foster collaboration with stakeholders to drive regional impact in key areas ensuring the vibrancy of the community’s future....
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by Lance Murray |
Feb 9, 2023
Kessler brings experience in "off-course golf" to the PGA from his years as COO of Dallas-based Topgolf. That's important, PGA of America CEO Seth Waugh says: "For the first time in history there are now more off-course golfers than on-course, so his track record of innovation and growth has never been more relevant or welcome." Kessler most recently served as CEO of Dallas' Buff City Soap.
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PGA of America's headquarters in Frisco. [Photo: PGA of America]
Innovative Spaces: PGA of America Unveils Its New $33.5M Headquarters in Frisco
by David Seeley | Aug 23, 2022
If you think it's just an office building, better tee up another ball. The new PGA of America headquarters aims to be a "first-of-its-kind" golf laboratory and a destination for the future of golf, with indoor training facilities, driving range simulators, state-of-the-art education facilities, a video studio, and more. Take a look inside.
The new HQ is just part of the new 660-acre PGA Frisco campus. Two championship golf courses, a new 510-room Omni Resort, a performance center, and other attractions are expected to drive $2.5 billion in economic impact over the next 20 years.
The new HQ is just part of the new 660-acre PGA Frisco campus. Two championship golf courses, a new 510-room Omni Resort, a performance center, and other attractions are expected to drive $2.5 billion in economic impact over the next 20 years.
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by Kevin Cummings |
Jul 25, 2022
Plus, Fort Worth's Harvest Returns raises new fund; new Ryan acquisition makes 2022 its most active M&A year; OpTic Gaming acquires Dallas chatbot startup; Dallas legal education firm boosts digital content library; and Fort Worth's Novaria Group acquires firm with giant aerospace clients.
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by Dallas Innovates | Staff Report |
Jul 20, 2022
Joining Elysian Park Ventures—the private investment arm of the Los Angeles Dodgers’ ownership group—PGA of America has formed EP Golf Ventures, LLC. Its first two investments include mobile golf simulator Dryvebox and 3D motion-capture coaching app startup Sportsbox AI.
“Through EP Golf Ventures, we'll be able to identify and invest in the most promising businesses within the golf industry to support both innovation and the growth of the game,” says PGA CEO Seth Waugh.
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by David Seeley |
Jun 17, 2022
In this week’s roundup of hires, promotions, and accolades in North Texas, you’ll also find news from Avodah, Skylark Equity Partners, Stream Realty Partners, Sesami Cash Management Technologies, and others.
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The Dallas Cowboys' headquarters is located at The Star in Frisco. [Photo courtesy City of Frisco]
Freakonomics Does Dallas, Part 2: Why Frisco is Dallas’ ‘Frenemy’
by David Seeley | Jan 27, 2022
Last week, Freakonomics Radio host Stephen Dubner asked "Why Is Everyone Moving to Dallas?" In part two of his podcast this week, he looks north to Frisco, learns why it's Dallas' "frenemy," and asks a big question: Is Frisco the future of the American city?
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by David Seeley |
Oct 27, 2021
Part of PGA Frisco's $500M+ "Silicon Valley of Golf," the championship-level courses will feature an East Course designed by Gil Hanse that's primed for marquee PGA tournaments. The West Course, designed by Beau Welling, is destined for smaller tournaments, PGA of America members, and everyday public duffers.
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by Jim Fuquay |
Jan 30, 2020
Karahan built one of North Texas' most-successful developments at Plano's Legacy West. Now he's working with Hunt Realty on the massive Fields development in Frisco.
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by Lance Murray |
Oct 3, 2019
YTexas has named the new PGA of America headquarters in Frisco—which has been called the "Silicon Valley of Golf"—as this year's big gamechanging move.
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![Erica Kosemund, Chief Brand Officer, Choctaw Nation of Oklahoma; Gillian Breidenbach, Chief Partnership Officer, North Texas FWC Organizing Committee; Chief Gary Batton, Chief of Choctaw Nation of Oklahoma; Monica Paul, Executive Director of Dallas Sports Commission and President of North Texas FWC Organizing Committee; John Hobbs, Senior Executive Officer of Communications, Choctaw Nation of Oklahoma; and Heidi Grant, Senior Executive Officer of Commerce Administration, Choctaw Nation of Oklahoma, celebrate Choctaw Casinos & Resorts becoming an Official Dallas World Cup 2026 Host City Supporter. [Photo: North Texas FWC Organizing Committee/Choctaw Casinos & Resorts]](https://s24806.pcdn.co/wp-content/uploads/2025/12/FIFA-Choctaw-dec-2025.jpg)
