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Melbourne O’Banion
Bestow Co-Founders Melbourne O’Banion, CEO, left, and Jonathan Abelmann, president, sit in their Dallas office. [Photo: Bestow]
Bestow Launches Lab Team as Carriers Push to Modernize
by Lauren Lawley Head | Aug 6, 2026
The Dallas-based insurance innovator has created ‘a sandbox to experiment’ with AI-native product development separate from the regulated infrastructure on which top carriers depend.
by Lance Murray |
Oct 23, 2025
Cindy DeArmond is frequently sought after by Fortune 500 companies and industry associations for her expertise in digital transformation, emerging technology, data analytics, and AI/GenAI strategy, the Dallas-based insurance tech platform said.
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by Lance Murray |
May 13, 2025
The round—co-led by Growth Equity at Goldman Sachs Alternatives and Smith Point Capital and including a $50 million credit facility—"strengthens Bestow's position as the preferred partner for life insurance and annuity providers seeking to modernize and scale," said Bestow CEO Melbourne O'Banion.
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by Quincy Preston |
Sep 27, 2023
The rebrand "marks the start of our next chapter of growth," says Venture Dallas Chair Aaron Pierce. The nonprofit's 2023 summit, backed by JPMorgan Chase and Perot Jain, is set for October 25.
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Bestow co-founders Melbourne O’Banion (left) and Jonathan Abelmann in the company's Deep Ellum office. [Photo via Bestow]
List: Ranked No. 1 in the U.S., Dallas-Based Bestow is Reshaping Life Insurance
by Lance Murray | Jul 11, 2023
The fast-growing company took the U.S. lead on Forbes’ World's Best Life Insurance Companies list. We caught up with Melbourne O’Banion, Bestow's Co-Founder and CEO, (left) for insight into what has driven the startup's rise to the top.
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by Dallas Innovates | Staff Report |
Oct 26, 2021
Now in its third year, the program from Dallas Innovates and D CEO honors 78 disruptors and trailblazers driving a new vision for innovation in North Texas.
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by Alex Edwards |
May 26, 2021
Like the fast-growing digital life insurance company says, "we do things a little differently around here."
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by Alex Edwards |
Dec 1, 2020
With Iowa-based Centurion Life Insurance Company's licensing in 47 states and the District of Columbia, the acquisition could allow Bestow to become a nationally licensed carrier.
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[Photo: Courtesy of the O'Banions]
Power Couple: How Jamie and Melbourne O’Banion Run Two of Dallas’ Fastest-Growing Brands
by Alex Edwards | Feb 4, 2020
Jamie's BeautyBio and Melbourne's Bestow are two Dallas-based startups in the cosmetic and life insurance industries, respectively. But while they both hold the same job—CEO and co-founder—the power couple, dubbed MOJO, makes it work by operating as a team.
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by Alex Edwards |
Aug 27, 2019
O’Banion is the co-founder and CEO of Bestow, the 'first truly modern way to buy life insurance' that provides families the resilience they need after the loss of a loved one. Soon to be announced for the mission-driven company is new partnerships, more product offerings, and a foundation.
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by Lance Murray |
May 24, 2018
From real estate and insurance to a new cancer treatment, here's a look at recent funding, mergers, and acquisitions involving companies and firms with North Texas ties.
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by Lance Murray |
May 22, 2018
Bestow's platform gives consumers the ability to quickly learn their insurance options, apply for, and buy coverage without a medical exam.
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