Dallas-based global marketing services and technology company PMG has acquired Momentum Commerce, a Fort Worth-based retail media company known for its marketplace intelligence and proprietary Velocity platform.
PMG—which relocated its headquarters from Fort Worth to Dallas in 2024—said that the acquisition formalizes Momentum Commerce’s integration into PMG and marks the launch of PMG’s commerce capability, designed to help brands unlock revenue growth across retail and marketplace channels through connected strategy, technology, and execution.
Terms of the deal were not disclosed.
“This acquisition accelerates our vision to help brands navigate the modern commerce landscape through a fully integrated approach,” PMG founder and CEO George Popstefanov said in a statement. “Momentum Commerce has built something exceptional: world-class talent, proprietary tech, and a relentless focus on impact. Together, we’ll raise the standard for turning data-driven retail insights into real-world growth for brands.”
PMG’s headquarters are in the Link at Uptown in Dallas. [Photo: Business Wire]
Integrating for ‘a truly transformative solution’
With a 45-person team and expertise across Amazon, Walmart, Target, Instacart, and other retail platforms, Momentum adds significant depth to PMG’s retail and commerce offering, PMG said. Momentum’s Velocity platform, which tracks over 37 million products and 880,000 brands, delivers AI-powered insights across pricing, advertising, and category performance, the company said.
PMG said that when combined with its Alli operating system, brands will benefit from a seamless system that translates real-time retail signals into media, creative, and performance outcomes.
A top-three independent Amazon Advertising Partner, Momentum brings an established customer portfolio, including Beats by Dre, Therabody, and Generac, and has a long track record of partnering with PMG. Both companies share strong cultural alignment and a common commitment to innovation, transparency, and driving growth through data and technology, PMG said.
The company said that John T. Shea, founder & CEO of Momentum Commerce, will continue in a leadership role at PMG, overseeing a newly formed Commerce Center of Excellence.
“Commerce is no longer a silo,” Shea said in a statement. “Winning requires agility, intelligence, and integration across every lever, from pricing and inventory to media and content. By joining forces with PMG, we’re bringing the best of both organizations together to create a truly transformative solution.”
PMG said that Momentum Commerce will be fully integrated into the PMG brand, with operational integration beginning this month. The move will add heft to PMG’s footprint in the Northeast, the company said.
PMG said the move further strengthens its already deep portfolio of retail customers, including Crate & Barrel, J.Crew, Kohler, Lilly Pulitzer, Petco, and Sephora.
PMG’s headquarters in Uptown Dallas
Last year, PMG opened its new headquarters within The Link at Uptown in Dallas. Formerly headquartered in Fort Worth, the company said then that its roughly 300 Dallas-based employees were moving into the property from its previous Dallas location in The Centrum.
PMG now occupies three upper floors and 75,000 square feet at The Link, a sleek tower developed by Kaizen Development Partners and managed by JLL.
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