Rachel Russell has been named the new chief experience officer at Plano-based AllerVie Health, a national network of allergy clinics.

AllerVie said that Russell’s advancement from chief marketing, integration, and technology officer to CXO reflects its ongoing dedication to enhancing the patient experience and continuing its strategic leadership succession plans.

“Rachel is a catalyst for innovation,” AllerVie CEO Tae Kim said in a statement. “Her fully engaged leadership has been instrumental in propelling AllerVie beyond our goals and advancing our commitment to innovation and patient-centric care. Rachel’s relentless approach to transformation has elevated AllerVie’s standing within the industry and demonstrated a dedication to shaping the future of healthcare through technology and an unwavering focus on improving the patient experience.”

Championing ‘patient-centered care’

In her new role, Russell will lead the establishment of the AllerVie experience division, a team dedicated to elevating the patient experience through the strategic use of technology.

The division’s core mission is to revolutionize the patient journey, ensuring seamless access to care and enhancing the overall experience for patients, providers, and staff, AllerVie said.

Russell will use tech-driven solutions to improve clinic productivity, provide healthcare access where and when patients demand it, and mitigate provider burnout, fostering a more efficient and compassionate healthcare environment.

The company said Russell will be responsible for the development, implementation, and replication of these innovative programs and best practices, ensuring their successful application to both newly acquired and existing clinics within AllerVie’s network.

“I’m excited to take on and establish the role of chief experience officer at AllerVie Health, where I’ll be leading initiatives to further champion patient-centered care,” Russell said in a statement. “I’ve had the privilege of witnessing firsthand the transformative power of innovation and technology, which is reshaping healthcare delivery and patient outcomes. Together with our dedicated teams, we will continue to set new standards of excellence and positively impact the lives of those we serve.”

Optimizing technology systems

Since joining AllerVie in 2021, Russell has led numerous successful initiatives to optimize the company’s technology systems and infrastructure.

Under Russell’s guidance, AllerVie said it transitioned from more than 24 unique practices toward a fully integrated network. That transition involved successfully upgrading IT hardware and software, implementing new systems in over 30 clinic locations, and executing EMR conversions in more than 20 clinics to date.

Russell has more than 15 years of experience in branding, marketing, communication, revenue growth, and mergers and acquisitions integration across various industries, AllerVie said.

Before joining AllerVie, Russell held key positions at Epic Health Services, Harden Healthcare, and Baylor Scott & White, as well as provided client services to a variety of private equity-backed healthcare companies through her consulting practice.

AllerVie Health is a national network of board-certified allergists and immunologists that serves patients across 13 states in more than 80 clinic locations.

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