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Complexity Gaming
Left to right: Travis Goff (Goff Capital President), John Goff (Goff Capital Founder and Chairman), Stephen Jones (Dallas Cowboys COO/EVP), Justin Kenna (GameSquare CEO), Jason Lake (Complexity Gaming founder and CEO) and Tom Walker (Dallas Cowboys CFO). [Photo: David Higgs/Complexity Gaming website]
Founder and CEO of Frisco-Based Complexity Gaming Buys Esports Franchise Back from GameSquare for $10.36M
by Lance Murray | Mar 21, 2024
Complexity Gaming founder and CEO Jason Lake reacquired his company through the Lake-led investment group Global Esports Properties. The deal, signed earlier this month, is expected to close shortly. GameSquare had acquired Complexity for $27 million in June 2021.
by David Seeley |
Dec 13, 2022
Toronto-based GameSquare announced a merger agreement last week with Engine Gaming & Media, a data-driven gaming, media, and influencer marketing platform company. The all-stock deal could give the combined company "an audience and reach as large as any gaming and esports company currently in the market," management said.
Jerry Jones and John Goff will continue to be the largest investors of the combined entity, with the Jones family and Goff Capital holding "significant" board representation.
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by Dallas Innovates | Staff Report |
Aug 9, 2022
Toronto-based GameSquare Esports acquired Frisco's Complexity Gaming in June 2021. Since launching in 2003, Complexity has won over 140 esports championships in nearly 30 games, and is headquartered at The Star in Frisco.
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by David Seeley |
Jul 18, 2022
Jordan Fisher has done everything from winning ABC's "Dancing With the Stars" to acting in "Hamilton" on Broadway to being a music artist to starring in movies like Netflix's "Work It."
Now he's going big with gaming. Fisher recently became part owner and content creator at Complexity Gaming, the esports organization headquartered at The Star in Frisco. As a part owner, he has good company: the Dallas Cowboys' Jerry Jones and investor John Goff are part owners, too.
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DI People: Frisco’s EDC, Vistra, Lennox International and More Make Moves
by Kevin Cummings | Mar 25, 2022
In this week's roundup of hires, promotions, and accolades in North Texas, you'll also find news from Cicis, Complexity Gaming, Digit7, Design Connect Create, Vaxxinity, and more.
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by Kevin Cummings |
Feb 28, 2022
The blockchain gaming studio's first title is Edenbrawl, a tech fantasy-style online multiplayer battle game. Within the game, players will be able to purchase and trade NFTs tied to things like character skins and weapons skins.
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by David Seeley |
Dec 10, 2021
BALANCED Media | Technology has won the second annual Grand Challenge competition for its edge computing solution. Gamers downloaded a small game. While they played, they were also processing data to help find COVID-fighting compounds.
Its HEWMEN crowd-computing platform
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by David Seeley |
Nov 30, 2021
A star-studded lineup of pro athletes is just the beginning for Complexity Stars. The new division from Frisco-based Complexity Gaming plans to add music stars and other celebs to its fold. The goal: Amplify the brand power of top athletes and stars by connecting them with the $2.1 billion esports and game streaming universe.
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[Screenshot: via HEWMEN]
#WeAreHEWMAN: Dallas Citizen Science Effort Crowdsources Gamers to Help End the COVID-19 Threat
by Alex Edwards | Apr 27, 2020
BALANCED Media|Technology and Complexity Gaming have launched a citizen science effort that will test drug compounds against coronavirus. Now, the Dallas organizations are asking the video game community to join in.
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by Lauren Hawkins |
Nov 6, 2019
Jerry Jones' esports organization is joining forces with CMN Hospitals' gaming-focused fundraising program, Extra Life.
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by Lance Murray |
Jun 14, 2019
The partnership will let esports players and soldiers walk a mile in each other's boots—and gaming chairs.
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by Alex Edwards |
May 22, 2019
The first-of-its-kind, 11,000-square-foot GameStop Performance Center is officially open in Frisco. From the Innovation Lab to the Miller Lite Player Lounge, take a look around the esports facility that's situated steps away from the Dallas Cowboys World Headquarters.
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Esports Organizations in North Texas Play Big
by Eric Griffin | Mar 6, 2019
Similar to oil and gas, Mark Cuban says esports has the potential to fuel the region. We rounded up the major drivers of the billion-dollar industry, from teams and developers to educators and startups to corporations and event venues.
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by David Kirkpatrick |
Nov 19, 2018
The deal represents the first partnership between an esports organization and a casino. It comes after Jones made a similar deal between the Dallas Cowboys and WinStar.
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by Dallas Innovates | Staff Report |
Jan 19, 2018
Several major esports teams are relocating to the region, and have drawn major investments from some of DFW’s most notable people.
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by Lance Murray |
Nov 6, 2017
The esports operation will relocate to The Star in Frisco, where construction will begin on a headquarters and training facility for Complexity Gaming.
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