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avocados from mexico
Photo: Michael Samples
Meet the Winners:
D CEO, Dallas Innovates Honor Top Innovators at 2024 Awards
by Dallas Innovates | Staff Report | Jan 25, 2024
At the annual Innovation Awards event, Dallas Innovates and D CEO revealed the winners in 17 categories and recognized all 74 North Texas finalists.
by Dallas Innovates | Staff Report |
Feb 1, 2023
It's a big deal for an ad agency to get one commercial into the Super Bowl, where 30-second spots this year are running for $7 million a pop. But during this year's big game, Dallas-based LERMA/ Agency will be cheering on three different spots it produced.
According to the Dallas Business Journal, LERMA/ produced a :30 spot for Irving-based Avocados from Mexico, and also said "Action!" for a 30-second and a 60-second spot for "He Gets Us" a Christian ad campaign funded by what Christianity Today calls "a small group of wealthy anonymous families."
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by Lance Murray |
Jan 19, 2023
As you'd expect, the PANTONE color emulates the tones you see when you cut into a perfectly ripe avocado. The company has timed the color release and its home and kitchen accessories launch ahead of this year's Super Bowl. The company's "multisensory" marketing strategy also includes a new Sonic DNA audio identity.
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by Dallas Innovates | Staff Report |
Oct 26, 2021
Now in its third year, the program from Dallas Innovates and D CEO honors 78 disruptors and trailblazers driving a new vision for innovation in North Texas.
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Get Shift Done was named as No. 1 under the not-for-profit category in Fast Company’s 2021 World’s Top Most Innovative Companies list. [Photo: Klekamp Group]
Two North Texas Companies Make Fast Company’s Top 50 World’s Most Innovative
by Alex Edwards | Mar 10, 2021
Get Shift Done (No. 28) and Avocados From Mexico (No. 33) both earned high ranks on this year's list of the World's Most Innovative Companies, and topped their respective categories of not-for-profit and branding.
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by Kathryn Chavez |
Mar 4, 2020
Texas is one of the largest state beneficiaries from the economic activity generated by avocado imports—the small, package-less fruit contributed $3.4 billion to the U.S. GDP in 2017 alone. And through the brand's new "living lab,” it hopes to expand its impressive penetration in the market—and reinvent every established marketing rule along the way.
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by Brandon Call |
Feb 25, 2020
After a record-breaking year with more than 2 billion pounds of imported avocados, the Irving-headquartered company shows no signs of stopping. We caught up with President and CEO Alvaro Luque to see how Avocados From Mexico keeps innovating, and what's coming up next.
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by Lance Murray |
Dec 10, 2019
In this weekly roundup of executive and leadership moves by companies and organizations in North Texas, you’ll also find news from Perot Museum of Nature and Science, Partnership With Native Americans, Avocados From Mexico, Venture Metals, Tuesday Morning, United Way of Metropolitan Dallas, Parks for Downtown Dallas, and Sandler Law Group.
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A screenshot from an Avocados From Mexico commercial. [Screenshot via Avocados From Mexico video]
Avocados From Mexico Opens Innovation Center in Irving
by Jewels Clark | Sep 26, 2017
The marketing subsidiary of the Mexican Hass Avocado Importers Association carved out space in its Irving headquarters at Urban Towers for the Culinary Innovation Center.
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