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agency
Clockwise, from left: Pedro Lerma, Luis Miguel Messianu, Richard Edelman, and Carla Santiago are the collaborative force behind MEL. [Photo: MEL]
Dallas Ad Man Pedro Lerma Launches MEL Communications Agency with NYC & Miami Partners
by Lance Murray | Sep 21, 2023
MEL (Messianu/Edelman/Lerma) said it will provide expertise in earned-centric media, creative, and digital solutions, through a distinct Latino lens that enables it to develop creative campaigns that represent the cultural traditions and modern lifestyle experiences of bilingual and bicultural Latinos.
by Quincy Preston and Lance Murray |
Aug 2, 2023
Pioneering a new frontier in advertising, Doable's founders have forged a strategic partnership with global network Worldwide Partners and independently established a research institute. Their target: an underrepresented $480 billion consumer market.
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by Lance Murray |
Jul 20, 2023
Former Dentsu global president Jon Dupuis has been named to the newly created role of president at Fort Worth-based independent technology and services agency PMG, Adweek reported....
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by Lance Murray |
Jan 26, 2023
Dallas-based agency The Marketing Arm has promoted President Trina Roffino to chief executive officer and elevated previous CEO Andrew Robinson to the new role of executive chairman.
TMA is an agency specializing in creating “cultural resonance for brands,” and is part of the Omnicom Advertising Collective, a division of Omnicom Group Inc.,...
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MAG members at a February meeting held in the time before COVID-19. [Photo: Courtesy of MAG]
The ‘Un-Agency’: Why a Third‑Generation Dallas Business Owner Built a Company to Connect ‘Gig’ Talent
by Quincy Preston and Maddie Preston | Jun 25, 2020
MAG Impact Collective Founder Zach Weismann helps solo branding, marketing, strategy, and design experts benefit from belonging to a team while remaining independent. The social entrepreneur pairs the talent with organizations and businesses that need nimble, affordable expertise focused on impact.
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by Lance Murray |
Feb 4, 2020
In this weekly roundup of North Texas leadership and executive announcements, you’ll also find news from STATinMED Research, Worksoft, RKD Group, Androvett Legal Media & Marketing, Golin, Capital Alliance Corp., BNY Mellon, Freese and Nichols, Trinity Bank, and Richland College.
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by David Kirkpatrick |
Oct 24, 2018
The geographical diversity of the collective is by design to place a distributed team in influential markets—such as Dallas—allowing it to stay on top of innovation nationally, and even internationally.
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