Study Says: CEOs Can Outpace Their Competition By Becoming ‘Accelerators’

Dallas-based management consultancy Sales Benchmark Index revealed that 11% of surveyed CEOs consider themselves “Accelerators," who have been able to “remain pragmatic, agile, and vigilant throughout the process."

Sales Benchmark Index (SBI) released its “Revitalizing Growth in Business Services: Accelerate While Others Stand Still” report after surveying 353 CEOs from both public and private B2B companies. The report uncovers how business leaders have responded to the “disruptive economic climate to outpace the competition” during COVID-19, according to a statement.

SBI, which has its U.S. headquarters in Dallas, found that CEOs and their business services placed themselves into three categories, including survivors, observers, and accelerators.

Eleven percent of the surveyed CEOs categorized their companies as Accelerators, noting that their businesses have been able to “remain pragmatic, agile, and vigilant throughout the process.”

The full report covers how CEOs and their teams can strategize how they outpace competitors by adapting the best practices from those who self-identified as Accelerators. Practices include reassessing revenue growth strategy to adapt to changes over time, reimagining the commercial engine to evaluate new opportunities in the market, and reallocating resources, according to a statement.

“Market leaders are looking to expand their footprint with existing customers,” Andrew Urteaga, Managing Director of Business Services Practice, said in a statement. “In addition, deploying buyer-centric processes across business units has enabled Accelerators to improve pipeline and customer satisfaction.”

Access to the full research report can be found here.

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