Southlake’s Rä Foods Adds 2 New Vice Presidents to Leadership Team

VP of Marketing Stephanie Browder and VP of Sales Christopher Williams will report to Rä Foods President Barry Didato, said the Southlake-based pioneer in food tech and functional foods.

Rä Foods, a Southlake-based pioneer in food tech and functional foods, announced that Stephanie Browder and Christopher Williams have joined the company as vice president of marketing and vice president of sales, respectively.

They will report to Rä Foods President Barry Didato.

“Expanding the volume and depth of distribution for Wild About Sprouts, Mixmi Frozen Yogurt and Wild About Bread is among the most critical objectives I have for Rä Foods,” Didato said in a statement. “Stephanie and Chris bring the depth of industry knowledge, experience, and relationships we need to achieve this while helping build our reputation as a leader in the functional foods category.”

Propelling functional foods into new markets

The company said that Browder is a dynamic marketing strategist who brings a wealth of experience in marketing for multimillion dollar brands.

“I’m thrilled to join the Rä Foods team and look forward to leveraging my experience to broaden our brands’ impact. There’s a significant opportunity to propel our functional foods portfolio into new markets and I’m dedicated to implementing creative and effective strategies to connect with more consumers,” Browder said.

She comes to Rä Foods from Avocados From Mexico, where she played a pivotal role in bolstering brand growth and doubling sales by spearheading initiatives across shopper and digital marketing, and driving strategic expansion in the foodservice sector. Before Avocados From Mexico, Browder worked for leading CPG companies, including Plano-based Frito Lay, Frisco-based Dr Pepper Snapple Group, and Irving-based Mission Foods.

Overseeing sales strategy

Williams has a diverse background in the food industry, with experience in both large, well-established companies and early-stage startups across various categories.

Before joining Rä Foods, Williams worked at Mikey’s, a company specializing in better-for-you frozen snacks. At Mikey’s, he served in a leadership role, overseeing sales strategy and customer development, which led to significant growth and the company’s acquisition in 2023.

Prior to Mikey’s, Williams held various positions in sales, customer management, and trade marketing at several prominent food companies, including Fishpeople Seafood, Whitewave Foods (now part of Danone North America), and Tyson Foods.

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