Pop Star Jason Derulo Is Launching an Omaha Franchise of the Frisco-Based Pro Volleyball Federation

Partnering with Omaha businessman Danny White, Derulo—who's sold more than 250 million singles worldwide—is making Omaha, Nebraska, the second city to be announced so far for the Frisco-based women's pro volleyball league.

Jason Derulo is famous for his mega hit single “Talk Dirty to Me.” But he may want to do a remix called “Talk Spikin’ to Me”—because he just became a team owner in a new women’s pro volleyball sports league based out of Frisco.

Derulo and Omaha businessman Danny White, founder and CEO of City+Ventures, announced today that they’re launching a Pro Volleyball Federation franchise in Omaha, Nebraska. Omaha is the second city to get a team for the league, which is serving up its first season in February 2024. The first city was Grand Rapids, Michigan, with other markets expected to be announced “in the coming days.”

Dallas Innovates wrote about the new league in November. It’s just one of many sports leagues and businesses—from pickleball to the PGA to esports to high-tech soccer entertainment—that are proving the future of sports is in North Texas.

Derulo identifies with the new league’s players

The Pro Volleyball Federation is slated to take the court in February 2024. [Photo: PVF]

After striving for his success, Derulo says he identifies with the passion of the federation’s pro women athletes.

Derulo has sold over 250 million singles worldwide—15 of them platinum—and has more than 57 million TikTok followers. Along with Taylor SwiftElton JohnJanet JacksonMichael JacksonBritney Spears, Maroon 5, and Christina Aguilera, he’s one of the only music artists to have a No. 1 single on U.S. pop radio in three different decades.

“I’ve learned and grown so much as an entrepreneur through my friendship with Danny, and this opportunity to spread my wings within a new industry drives me professionally and creatively,” Derulo said in a statement. “I’m a passionate creator, and by being able to help these world-class athletes who are also passionate about their craft further their careers, build their own brands, and establish themselves as true superstars within their sport and their community—that’s what truly excites me.”

Why Omaha? It’s a volleyball hotbed

Of all cities in the U.S., Omaha seems primed to grab fans for women’s pro volleyball. The University of Nebraska women’s volleyball program has led the nation in attendance since 2013, the federation noted. Omaha hosted the 2022 NCAA Division I Volleyball Championships. And one game between Nebraska and Creighton drew 15,797 fans last season, setting the record for the highest-attended regular-season women’s volleyball match in NCAA history.

“From the first day we were approached by Pro Volleyball Federation, we knew this was exactly what we were looking for, not only to bring something special and impactful to Omaha, but also because it’s an opportunity to dig in creatively and help transform the way people consume sports and entertainment content,” co-owner Danny White said in a statement. “We have a lot of ideas and can’t wait to get started.”

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