Poo~Pourri wants everyone to know that they give a crap, and you should too. The Dallas-based eccentric toilet spray maker announced this week that it was entering into a national partnership with the Crohn’s & Colitis Foundation to contribute to finding a cure for Crohn’s disease and ulcerative colitis.
In a series of efforts and events, Poo~Pourri is contributing to help improve the quality of life for those affected by the diseases. Poo~Pourri notes that more than 70,000 new cases of Inflammatory bowel disease (IBD) are diagnosed in the U.S. each year, with 3.1 million Americans suffering.
Poo~Pourri is kicking off its support of the Foundation on May 5 with a sponsorship of ten Take Steps walks, including the Dallas walk at The Star in Frisco (which you can sign up for here). As the Foundation’s largest fundraising event, Take Steps has raised around $100 million for patient programs, education efforts, and research for cures.
Then, from May 16-19—coinciding with World IBD Day on the 19th—Poo~Pourri plans to donate 100 percent of its website sales to the Foundation, up to $25,000. It is also going to support Camp Oasis, the Foundation’s co-ed summer camp for children with Crohn’s disease and ulcerative colitis.
The Crohn’s & Colitis Foundation is the leading nonprofit that focuses on both research and patient support for IBD. For over 50 years, The Foundation said it has been dedicated to finding a cure for Crohn’s disease and ulcerative colitis, and helping those with IBD, by breaking down traditional barriers.
Poo~Pourri was founded in 2007 by the spunky serial creator Suzy Batiz, and has been stopping bathroom odor ever since. Recently, Batiz gave a keynote at the Women of Innovation Summit during Startup Week, and we got a glimpse into the mind of someone who’s entire livelihood is based on going to the bathroom. Quirky and outspoken, Batiz dazzled onstage as she shared how she refused to play by the rules as she built her multi-million dollar business.
To-date, Poo~Pourri said it has sold over 60 million products, causing it to become an internationally known name. Batiz even recently launched a line of natural cleaning products crafted with Conscious Concentrates called Supernatural.
Batiz has done a lot to get to where she is today, but she said it’s always been a goal to nationally partner with a foundation close to her heart. “We are a longtime supporter of the Foundation and consistently receive inspiring testimonials from patients who use our product,” she said in a statement. “As a company committed to breaking stigmas, it’s important we continue to enable all of our customers to feel confident doing something we all do.”
If you’re interested in getting involved, go here to shop for a new Before-You-Go spray and donate to help find a cure.
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