~Pourri founder and CEO Suzy Batiz spent years trying to mash up the idea of "funky smells" with funk music. Then she stumbled on a video by the dance group Ghetto Funk Collective on social media. "One month later we were filming with an incredible crew and the Ghetto Funk Collective in Amsterdam," Batiz told Dallas Innovates. "It was a dream come true."
Check out the campaign's first two spots—and see how it all came together.
The company has sold over 100 million bottles of Poo~Pourri—its "before-you-go" odor-eliminating toilet spray—since its launch in 2007. Now it's expanding its line to tackle odors everywhere: for homes, cars, cats, dogs, shoes, even (phew!) men.
The brains behind Poo~Pourri, Suzy Batiz, will move into the role of chairwoman and chief visionary officer. She remains the 'creative force' behind the business.
The infamous Poo~Pourri girl and Hotels.com’s Captain Obvious team up for #FirstPooWithBoo to address an important issue for new couples: bathroom use on their first overnight trip together.
Even though the calendar just flipped to September, last-mile delivery provider GOFO Inc. has already expanded its Lewisville hub to better handle the holiday shopping season.
GOFO said it recently added a roughly 200,000-square-foot delivery facility at its Lewisville hub....
Even though the calendar just flipped to September, last-mile delivery provider GOFO Inc. has already expanded its Lewisville hub to better handle the holiday shopping season.
GOFO said it recently added a roughly 200,000-square-foot delivery facility at its Lewisville hub....