Plano-Based Lexus USA Partners with Beyoncé’s Renaissance World Tour and BeyGOOD Foundation, Supporting Minority-Owned Small Businesses

The local BeyHive's buzzing about the September 21 Beyoncé concert at AT&T Stadium. Lexus has signed on as a U.S. tour sponsoring partner—and is providing $20,000 in each concert host city to help small, minority-owned businesses through the BeyGOOD Foundation.

Beyoncé is bringing her Renaissance World Tour to AT&T Stadium in Arlington on September 21. But a local connection is already underway to support both the tour and a mission of the superstar singer-songwriter’s foundation.

Plano-based Lexus USA has signed on as the exclusive automotive partner of the U.S. leg of Beyoncé’s world tour, and is doing something else too—joining the BeyGOOD Foundation and its Black Parade Route “to help small business owners impacted by economic inequities through a variety of grant opportunities and/or sustainability support services.”

Lexus said its donation “expands the BeyGOOD commitment” by providing an additional $10,000 each to two grant recipients in all U.S. tour cities. 

“Lexus is honored to be part of Beyoncé’s Renaissance World Tour and contribute to BeyGOOD Foundation’s mission focused on economic equity,” Mia Phillips, senior manager of advertising and media for Lexus, said in a statement. “We’re confident this collaboration will make a significant impact on entrepreneurs in every city we touch.”

Foundation initiative launched in 2020 

Beyoncé Knowles-Carter’s BeyGOOD Foundation launched the Black Parade Route in 2020 as an initiative “to amplify and promote Black-owned and small businesses,” Lexus said, with the artist herself committing $1 million to support small businesses in 10 cities in the U.S. as well as various regions in the U.K.

During the U.S. tour, “business impact luncheons” will be held to celebrate grant recipients in ChicagoNew YorkCharlotte, N.C.AtlantaLos AngelesHouston, and New Orleans.

Ivy McGregor, executive director at BeyGOOD Foundation, said the Lexus alignment “supports entrepreneurs, families, and communities at large. We believe everyone has the right to economic equity.”

To showcase one of its vehicles for the U.S. tour, Lexus crafted a “one-of-a-kind” LC 500 featuring a premium chrome-wrapped exterior and jewel accents on the mirrors, headlamp surrounds, wheel center caps, and license plate frame. The ride will be showcased at an interactive in-venue Lexus display, allowing allows concertgoers to engage with it via a photo booth that includes virtual iconography from the tour set. A karaoke booth will be part of the display as well.

The Renaissance World Tour kicked off in the U.S. in Philadelphia on July 12. Its last U.S. tour date is in Kansas City on October 1.

Get on the list.
Dallas Innovates, every day.

Sign up to keep your eye on what’s new and next in Dallas-Fort Worth, every day.

One quick signup, and you’re done.  

R E A D   N E X T

  • The Perot family’s support will expand the number of students admitted to UT Southwestern's dual-degree program as well as research disciplines in which they study, to include biomedical engineering, computational biology, bioinformatics, and data science. The funding will enhance the curriculum and experiences of Medical Scientist Training Program students and increase efforts to recruit students from elite U.S. colleges, including top international students who want to stay in the U.S. for their careers.

  • The Mark Cuban Foundation brings AI education to underserved high school students through free bootcamps hosted by companies in cities across the U.S.

  • UT Southwestern researchers have used gene editing technology to develop what could be a breakthrough for dilated cardiomyopathy, a heart condition that affects one in 250 people worldwide. “The pace of this field is really breathtaking,” said Eric Olson, Ph.D., who co-led the study. “I expect that if this moves forward into patients, we’re not talking within decades—we’re talking within years.”​ 

  • The "Transforming Communities"-themed event on October 6 features America’s most decorated track and field athlete, Allyson Felix. While the athletic legend may be retiring from competitive athletics, she's amplifying her voice for women’s rights. She'll also talk about launching her new brand for women, led by women.

  • Spearheaded by the North Texas Innovation Alliance, initial planning for the 2026 event foresees lasting regional benefits ranging from public safety and energy efficiency to traffic management.