Professional headshots can be a key ingredient for job seekers, particularly those trying to find remote jobs, joining the workforce for the first time, or overcoming resume gaps.

Plano-based retailer JCPenney said it believes that everyone deserves the chance to pursue the career of their dreams and to that end, JCPenney, along with partner JCPenney Portraits by Lifetouch, announced Snapshot for Success that kicks off today.

It’s a program in which the retailer will offer professional headshots at participating JCPenney Portrait studio locations at no cost for the first 3,000 customers that sign up before Feb. 7.

“At JCPenney, we are committed to serving America’s diverse, working families. Snapshot for Success is one way we’re standing with our communities to help make the most of every customer’s career moments,” Andre Joyner, chief human resources officer at JCPenney, said in a statement. “Whether you’re graduating this spring, overcoming a resume gap after stepping away from your career, or looking for your next role, we want to be a part of this exciting stage of your life and career.”

Customers will need to sign up to receive their offer code on the JCPenney website to access the offer, the company said.

Registration will remain open until Feb. 7 or until all 3,000 headshots are claimed.

Free headshot sessions should be scheduled by March 11 at a participating JCPenney Portrait Studio location, the company said. Sessions must be booked through the JCPenney Portraits by Lifetouch website, and customers must present their coupon at checkout to be redeemed.

“Through our Make It Count promise, JCPenney is committed to matching the efforts of our customers as they work to make every moment count,” Katie Mullen, chief customer officer at JCPenney, said in a statement. “Shoppers already know they can rely on JCPenney for everything they need to land their dream role, but through services like JCPenney Portraits, we’re uniquely able to equip them with an accessible, professional headshot.”

The retailer said it has a history of investing in job readiness programs, including Suit Up events, in which the retailer partners with colleges and universities across the country to host nearly 500 events per year to help students buy work-ready wardrobes at a 30% discount.

In addition to a discount, JCPenney said that the in-store team advises students on the latest career fashion trends, how a suit should fit, what size is best for them, how to tie a tie, and more.

The company said that this year, over 200 Suit Up events are already scheduled at JCPenney stores across the country between January and April.

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