NiCE Closes Nearly $1B Acquisition of Cognigy, Whose U.S. HQ Recently Relocated to North Texas

The deal joins two industry leaders in AI-powered customer experience. Former Cognigy CEO Philipp Heltewig will now serve as general manager of NiCE Cognigy and chief AI officer.

NiCE (Nasdaq: NICE) has completed its $955 million acquisition of Cognigy, a Düsseldorf-based leader in enterprise-grade conversational and agentic AI. 

Cognigy made headlines in April when it relocated its U.S. headquarters from San Francisco to Plano, after seven years in California. It now joins Hoboken, N.J.-based NiCE, a global customer experience (CX) solutions provider.

“This accelerates our vision for AI-first customer experience,” said Philipp Heltewig, former CEO and co-founder of Cognigy. He will serve as general manager of NiCE Cognigy and as the company’s chief AI officer.

Now part of NiCE, Heltewig said the combined company plans to expand its reach by joining forces with the cloud CX leader while continuing to serve its customers as a trusted partner.

NiCE said the acquisition pairs Cognigy’s conversational and agentic AI technology with its own CXone Mpower platform and decades of customer experience data. The combined capabilities are expected to accelerate adoption of AI tools across both front- and back-office operations.

“With the completion of this acquisition, we are bringing together two AI market leaders to redefine the future of customer experience,” said NiCE CEO Scott Russell in a statement. “Together, we are accelerating AI adoption and value realization for global enterprises by delivering one of the industry’s most powerful and comprehensive CX platforms.”

Both companies have been recognized as leaders in analyst reports from Gartner, Forrester, and IDC, according to NiCE.


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