“Prompting is the heart of modern AI system design.”

Babar Bhatti
Co-Founder, Dallas AI
…on the launch of his new book with co-author Masood Khan, via LinkedIn.

Babar Bhatti and Masood Khan recently introduced their new book, “Beginner to Executive Prompting Guide,” during a kickoff of the Dallas AI Summer Program at Southern Methodist University. The book takes on a familiar challenge: while AI tools are everywhere, most people are getting mediocre results.

“The difference between AI giving you generic responses and genius-level insights isn’t the technology—it’s how you talk to it,” the authors write in their Amazon description. “This is prompt engineering. And it’s about to become as essential as email.”

Bhatti, co-founder of the nonprofit Dallas AI, brings years of hands-on experience in helping professionals adopt AI effectively. Khan, who has a background in global supply chain and business leadership, adds expertise in sustainability and AI strategy. Together, they describe the book as a “battle-tested playbook from the trenches.”

The book offers practical frameworks that turn AI into strategic advisors, creative directors, and data analysts, with role-specific templates for marketing, finance, HR, operations, and leadership.

Their premise: while competitors fumble with random questions and get random results, smart professionals use proven techniques to make AI work like their personal team of experts.

The authors point to real-world outcomes from these methods—consulting firms slashing proposal-writing time by 80%, startup founders generating a year’s worth of marketing content in a weekend, and executives revamping quarterly planning sessions.

The “Beginner to Executive Prompting Guide” is available now on Amazon.

For more of who said what about all things North Texas, check out Every Last Word.

Don’t miss what’s next. Subscribe to Dallas Innovates.

Track Dallas-Fort Worth’s business and innovation landscape with our curated news in your inbox Tuesday-Thursday.