Meet the ‘Mompreneurs’ Making Frisco a Business Incubator

In Hollyhock, a North Frisco-based neighborhood, female entrepreneurs are coming together to collaborate, network, and support each other's thriving businesses. Meet the moms behind the startups.

Frisco has inadvertently become a business incubator for a new force of entrepreneurs known as “mompreneurs.” The city’s close-knit community has given these women a place to network, meet regularly, and use their homes to create thriving businesses. 

It’s dubbed Hollyhock: a North Frisco neighborhood for female entrepreneurs to regularly meet, collaborate, and support each other. The close-knit community houses around 637 families, among them a sea of “mompreneurs.”

Tracey Carrasco

It’s not surprising, given that in January 2019, FitSmallBusiness.com named Texas the No. 1 state for female entrepreneurs—that’s up from eighth last year. That, paired with Frisco’s recent rating as the top place to live in America and No. 1 fastest growing city in the U.S., might just make Hollyhock the place to be for the group of mothers.

Meet the mompreneurs

Tracey Carrasco owns a photography business and has found that the Frisco community has been integral in the success of her company.

“I always say it starts small and right in your backyard. It’s so nice to have the neighborhood community recognize that I am first a mother to my daughter who happens to run a photography business,” Carrasco said. 

Ray Bray

Ray Bray started posting pictures of the food she made on Instagram and before long, she gained a following. Now she has over 1,600 followers and works with a few companies through her business. Bray’s social media-based brand focuses on healthy food, balanced living, and holistic healing, which has garnered her local praise.

“As anyone who works for themselves, you can so quickly lose yourself and need a community,” Bray told Dallas Innovates. “For example, I posted about my chocolate hummus and everyone in my immediate Frisco community of Hollyhock wanted it. Every little ripple affects you. I need support from my spouse, friends, and neighbors for my work to be a true community that grows.” 

Susie Williams, the owner of Susie’s Sweets Texas, is another Frisco-based “mompreneur” who knows the struggles associated with balancing family life with entrepreneurship. Williams has to work around her son’s schedule to fulfill custom cookie orders, but she’s okay with that.

“I’m a mom first, entrepreneur second,” Williams said.

Susie Williams

No matter where the businesses of these “mompreneurs” end up, they know that they can always count on their local neighborhoods’ support.

“I feel as if the community has been supportive in giving me these opportunities to shoot these events knowing that even being a responsible mom, I can still hold up my end of being a professional photographer,” Carrasco said. “With the love and support from my Frisco community, I have been able to branch outside and work with other nearby master-planned communities.”

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