MediBookr Recognized as National Health‑Care Innovator

A Dallas-based startup has been recognized as one of the top “groundbreaking” health-care companies in the nation by Premier Inc.

MediBookr, a health-care cost comparison and appointment booking platform, was one of 17 startups and products honored this week at Premier’s Innovation Celebration during the company’s Breakthroughs Conference and Exhibition in Washington, D.C.

The startup was the only Texas company featured amid products from 3M Corporation, Abbott/St. Jude Medical, and Siemens Healthineers.

“That is very encouraging for us to know that we are viewed as one of the best solutions in health care using digital technology,” said MediBookr Founder and CEO Sunny Nadolsky.

Premier is a leading health-care improvement company bringing together 3,750 U.S. hospitals and more than 130,000 other provider organizations. Since 2009, it has brought attention to new products and companies improving health care through its Innovation Celebration.

“That is very encouraging for us to know that we are viewed as one of the best solutions in health care using digital technology.”
SUNNY NADOLSKY

“This event honors visionary disruptors that have created breakthrough medical inventions to improve care quality while reducing total costs,” said Michael J. Alkire, chief operating officer of Premier, in a release. “We’re thrilled to provide a platform that exposes these new solutions that accelerate health-care transformation and achieve our shared goal of improving the health of communities.”

Nadolsky said the accolade and presence at the national conference has garnered much interest from potential investors as well as employers, patients, and providers who might use the platform.

The 2016 Health Wildcatters graduate launched its platform last year with focus on providing transparency for medical imaging service costs and simplified appointment booking for consumers.

In September, the concept helped MediBookr win the inaugural Southwest Airlines “Soar to Success” Business Pitch Competition where the Dallas-based airline’s senior manager of diversity and inclusion Liji Thomas praised the platform as something that could “democratize health care.”

At that time, there were a dozen health-care providers paying for presence on the platform. Now, there are more than 2,000 cash-only providers.

“The more providers that list their profiles on our platform, the better it benefits the patients, employees, and employers because we are a marketplace,” Nadolsky said.

MEDIBOOKR EXPANDS, MOVES TOWARD B2B MODEL

MediBookr has since raised $575,000 and pivoted to a B2B business model targeting self-funded employers to reach bigger groups of patients.

Sunny Nadolsky (center) at the Breakthroughs Conference and Exhibition in Washington, D.C. [Photo: Courtesy of Medibookr]

It recently introduced an expanded platform offering comparison and booking tools for physicians, surgeries, and labs as well as medical imaging procedures such as a PET Scan, MRI, or mammogram. Information for prescription drugs will be added in the next few weeks.

“That saves them money, time, and spares them from lots of hassle.”
SUNNY NADOLSKY

Nadolsky said the startup has about 53 self-funded employers on board to try out the platform, which she hopes to begin piloting next month. Each employer will have a personalized user experience tailored to its insurance plans allowing employees to see both insurance and cash rates for providers.

“That saves them money, time, and spares them from lots of hassle,” she said.

While the business model has changed, Nadolsky said, ultimately, her passion remains to bring transparency to individual consumers.

“I still have an angel heart to want to help the end user,” she said.