Dallas-based digital health solutions provider MediBookr is continuing its momentum. On the heels of a bridge round in October and a fast feature rollout spurred by the pandemic, the startup has now been acquired by the parent organization of a major network that amasses more than 1,000 primary care providers throughout Texas.
Catalyst Health Network, which offers integrated care management and support for patients and providers through every stage of the care journey, has acquired MediBookr as part of a strategy to combine team-based care with best-in-class technologies. Plano-based StratiFi Health, a provider of integrated solutions for population health and physician practice services, deploys the management services to operate Catalyst Health Network.
The move signifies Catalyst Health Network’s work to dramatically improve patient outcomes and reduce the cost of care. The company says the MediBookr acquisition represents “a significant milestone”—its technology, when paired with Catalyst’s team-based care model, could drive higher levels of personalized health engagement, the organizations say.
MediBookr streamlines communication between patients and healthcare providers via its digital suite of solutions.
Originally founded in 2015 by Sunny Nadolsky, MediBookr officially began its startup journey as a 2016 participant in Health Wildcatters’ accelerator program. Nadolsky, a visionary healthcare industry leader who also co-founded KooLocal.com, was driven by a mission to fix healthcare through smart technology.
With MediBookr, Nadolsky wanted to unlock an experience that would lower the cost of care and improve population health organization outcomes. The goal was to improve patient access, streamline communications, and find better care pathways.
When 2018 arrived, Nadolsky and her team piloted their solution and gained early traction the following year.
MediBookr saw fast growth in 2020, projecting $45 million in revenue in year five. Then COVID happened.
The pandemic prompted a faster rollout of several MediBookr features, with clients desperate for digital engagement solutions as the pandemic quickly spread, Nadolsky says. The startup quickly customized solutions for its clients to engage using SMS, secure messaging, video conferencing, and mobile.
Today, Medibookr solves problems for “all three Ps in healthcare:”
• Patients and members are not engaged, despite needing better access and more information;
• Payers and employers need to engage patients to select the right providers at the right time; and
• Providers need digital tools to engage patients and deliver virtual care.
Its solutions help patients get better, more timely information that can be used to navigate their healthcare needs. On the other end, MediBookr’s digital solutions can facilitate effective communication with providers and care teams.
MediBookr joins Catalyst
As part of the Catalyst organization, MediBookr’s tech should assist in enabling better clinical results and patient satisfaction, according to the companies. Together, the companies want to expand the capacity of primary care providers and enable primary care for all.
MediBookr and Catalyst—both based in North Texas—say they share a “passion for removing complexity from healthcare,” specifically via actionable and measurable methods.
“Through this acquisition, we’re taking a crucial step forward in empowering a sustainable model of Advanced Primary Care for even more people in our communities,” Dr. Christopher Crow, CEO and co-founder of Catalyst Health Network, said in a statement. “Our vision—our purpose—is to ignite change that helps every person receive primary care and live their healthiest life. That vision requires the right technologies to propel it forward.”
The teams will now operate as a single organization that aims to also improve healthcare spending, stakeholder engagement, and satisfaction. Catalyst Health currently supports more than 1.5 million patients.
“Having worked alongside Catalyst to simplify healthcare during the past few years, this move is a natural evolution for us,” Nadolsky said. “I look forward to continuing the transformation of primary care into the engine for health that we all deserve.”
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