McKinney-based Providential Media Group—developer of integrated solutions for live streaming broadcast, fan engagement, and fan data intelligence—has appointed James Jones as its chief financial officer.
The sports media group was formed earlier this year through the merger of two North Texas startups, Snipitz Global and rikodi, and is now building momentum.
Jones brings more than two decades of experience working with early-stage startups in the global enterprise technology and sports media industries, Providential said.
“For any company, having the right team in place which is focused on execution and delivering results is critical for long-term success,” Denny Darmo, CEO and
co-founder of Providential Media, said in a statement. “James brings a stellar track record in helping startups successfully manage their financial policies, fundraising efforts and acquisition strategies, which will benefit Providential Media at this important stage of our company’s growth.”
Dallas Innovates wrote about Providential’s formation earlier this year.
Sports media technology expertise
Before Providential Media, Jones was the CFO of C360, a leader in immersive sports media technology which was acquired by entertainment giant Cosm in 2023.
Jones also was founder and managing partner for Ardito Advisors LLC, where he was an interim CFO and COO for early-stage technology companies. In addition, he also served as CFO for Singularity University, a company that helps global organizations leverage exponential technologies to tackle the world’s biggest challenges.
“Understanding the global sports technology landscape, I am excited about the potential of Providential Media,” Jones said in a statement. “They have a strong, experienced team building an outstanding portfolio of innovative products that perfectly address the biggest needs in the nearly one trillion-dollar sports engagement, streaming media and fan data markets.”
Jones will work closely with CEO Denny Darmo during the company’s seed round, which recently received an initial investment from Amy and Drayton McLane III. In early 2025, the company is scheduled to launch product activations with clients in professional and collegiate sports and the retail industry.
Fan engagement solutions
Providential Media offers a Platform-as-a-Service model to provide sports, entertainment, and destination clients with a variety of plug-in solutions to better understand their fans and effectively engage year-round beyond game day and generate new revenue opportunities.
Its current suite of “easy-to-integrate” products includes:
- Snipitz: A proprietary interactive video player plug-in for live and on-demand streaming that gives fans full control of their viewing experience. With features like customizable viewing angles, alternative content, and interactive feeds, Snipitz seamlessly integrates into existing platforms, enhancing fan engagement.
- rikodi: A plug-in user-generated content platform that empowers global fans to become content creators. By leveraging AI, rikodi taps into the emotional power of fan memories, providing deeper insights into fan behavior and fostering stronger connections with brands.
- Geo-targeted Rewards Platform: A customizable plug-in rewards system that helps clients engage fans worldwide based on their lifestyle habits, offering tailored incentives and boosting brand loyalty.
- Data Intelligence: Integrated data tools from all three plug-in solutions that deliver hyper-personalized content and targeted ads, driving enhanced fan experiences and delivering superior ROI for clients and sponsors.
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