Likewize Adds Experienced Professional as EVP of Global Strategy

Likewize operates in over 30 countries around the world and resolves 250 million device problems for customers each year through its insurance, warranty, repair, upgrade, and premium support services.

Andy Morris has been appointed executive vice president of global strategy at Southlake-based Likewize, a global provider of technology protection and support.

Morris will be responsible for strengthening the company’s global alliances and growing its sustainable subscription services. He will also drive the development of innovative, consumer-focused programs that will accelerate Likewize’s expansion in new markets.

“We are delighted to welcome Andy into this business leadership role. His wealth of knowledge and experience will help us solidify our market leading position,” CEO Rod Millar said in a statement. “Our financial position is now stronger than ever, having secured additional investment last year from one of the world’s leading Private Equity funds. As we move into our next ambitious phase of international growth, we need someone with Andy’s skills and proven track record to help us maximize our success.”

Likewize operates in over 30 countries around the world and resolves 250 million device problems for customers each year through its insurance, warranty, repair, upgrade, and premium support services.

Impressed by customer experience

Morris brings more than 20 years of experience in helping to grow innovative device technology protection services. He has held various senior leadership positions at Assurant, LSG, Barclays, GE, Apple Financial Services, and Sun Microsystems Finance.

“As one of the company’s many millions of customers, I have been hugely impressed with the customer experience Likewize offers — with a technician solving my issues from the convenience of my home, within an hour — saving me both time and money,” Morris said in a statement. “Rod and the wider management team have done a fantastic job in creating an innovative culture, where employees are encouraged to disrupt traditional expectations around product and service. I’m looking forward to becoming a part of that and confident I will help expand the number of international consumers, clients and partners recognizing the benefits of working with us.”

Founded in 1997, Likewize offers comprehensive protection against any technology disruption, resolving 250 million problems each year across insurance, warranty, repairs, trade ins, recycling, and premium tech support.

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