Clockwork Nails It at Target: Now You Can Get a Robot ‘Minicure’ in DFW

The startup's nail-painting robots use AI to provide a "fast-casual" version of a manicure. See how it works.

A robot company finally nailed it: Robots from San Francisco-based Clockwork are now providing manicures at select Target locations in Dallas-Fort Worth.

Instead of going to a salon, beauty enthusiasts can get a “quick yet high-quality polish change” for under $10 in under 10 minutes, the startup says. 

Clockwork’s AI-powered robots use 3D technology “to give the perfect coat” for what can be described as a “minicure.” The company aims to disrupt the $800 billion beauty market by delivering “express beauty services for people on the go.”

The autonomous machines use cameras, data, and algorithms to paint your nails.

[Source images: Clockwork]

DFW is the third test market 

Clockwork launched in 2021, first with a pop-up store in San Francisco and then in the ZO lounge at the iconic 30 Rockefeller Center. Dallas-Fort Worth is the startup’s third test market for its “first of their kind” autonomous nail painters. 

Locally, the robots are bookable at Target stores in Dallas’ Medallion Shopping Center and in Fort Worth’s Carroll Street and Cityview locations. But more are expected, a spokesperson says.

Pro tip: Arrive with bare, clean nails, ready to be polished. The robots use regular, non-gel polish “free of dibutyl phthalate, formaldehyde and toluene, and a number of other harmful substances,” according to the company. 

The company is currently offering a discount for the first appointment on its booking site.

The story was updated on June 14, 2022 at 9:15 a.m. with additional details.

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