Leap Event Technology Acquires Canada’s Epic Photo Ops

With its new Dallas headquarters, fresh identity, and a mission to amplify "fan insights," Leap is set to integrate Epic's invaluable "experiential e-commerce data" into its comprehensive range of solutions.

Dallas-based Leap Event Technology has acquired Epic Photo Ops, a software provider for scheduling, execution, and management of high-quality face-to-face experiences for celebrities and fans.

“In working so closely with a lengthy roster of fandom-centric events, our team saw an opportunity to enhance the overall experience of these personal fan/celebrity experiences by bringing Epic Photo Ops into the Leap family,” Leap Event Technology CEO Marc Jenkins said in a statement.

“Our goal is to have our start-to-finish suite of solutions (which many of Epic’s existing clients are already using) streamline their already impressive process,” Jenkins added. “We plan to enhance the collection of fan insights, in part by bringing together ticketing for event admission with sales of individual celebrity experiences.”

Financial details of the acquisition were not released.

Leap Event Technology changed its name last month

Leap Event Technology office in Dallas. [Photo: Leap]

Founded in 2017, Leap Event Technology was formerly known as Patron Technology before changing its name to Leap in June. Leap moved to its Dallas headquarters at 3131 McKinney Avenue in July 2022 and has offices in Pittsburgh, Montreal, and Sydney, Australia, along with an expansive remote workforce, the company told Dallas Innovates.

“We discovered a universal challenge facing event organizers: their data was left uncaptured or was spread across multiple vendors and platforms, making it hard to get a holistic view of their entire experience,” Leap Event Technology says in describing its mission. “So we set out to do the  impossible: bring together the best technology and people in the industry to create the ultimate solution for events everywhere

Epic helps event organizers create ‘once-in-a-lifetime fan experiences’

Epic was founded in 2013 in Calgary, Canada by Eric Sit, Brant LeClercq, and Kandrix Foong. It’s an experiential e-commerce platform that enables event organizers to create, manage, and facilitate once-in-a-lifetime fan experiences from one centralized vendor.

The company’s team specializes in scheduling celebrity talent, processing fan reservations by time slot, and moving hundreds of attendees through a photo station in minutes, eliminating the need for fans to queue hours in advance to meet their favorite creators and celebrities.

Streamlined photo ops plus a better understanding of fan trends

By combining its industry-leading services in managing high-volume fandom experiences with the reservation software for bookings, exchanges, and fulfillment, Epic Photo Ops gives organizers a centralized provider for their entire photo and video op process and allows the company to more easily capture valuable attendee data in the process.

“Our team of engineers and event operators have developed the highest standard and reputation for our unparalleled ability to service celebrities, agents, event creators, and attendees to create unforgettable fan experiences,” LeClercq, president of Epic Photo Ops, said in a statement. “Having partnered with Leap for many years already, our entire team is thrilled to now be a part of Leap’s transformational vision for live event experiences. Leap is the only technology provider we would have trusted to continue fostering and expanding our client relationships.”

The company’s approach is to give organizers a full picture of a given attendee’s buying habits, interests, and preferences, providing a better understanding of fan trends.

Leap CEO aims to leverage Epic’s ‘experiential ecommerce data’

Leap Event Technology conference room at its Dallas office. [Photo: Leap]

“We see a desire to bring this fundamental aspect of fandom events to our broader client base, well beyond just the convention space,” Leap CEO Jenkins said in a statement. “From sports fan experiences to timed-attractions, we feel Epic’s track record of managing talent engagement is about to become a major piece of our offering. Clients will gain an unprecedented understanding of their attendees through our ability to aggregate the experiential e-commerce data from the Epic side, with the ticket purchase and attendance data from our other existing solutions.”

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