How Dallas’ Travelocity (and its Roaming Gnome) Are Keeping Globetrotting Alive—and Your Zooms Interesting

You could win $250.

While people across the country continue social distancing and staying at home (or at least, we hope they are), North Texas-based Travelocity has found a new way to help keep the travel bug alive.

Founded by the subsidiary of American Airlines, Sabre Holdings, in 1996, Travelocity has always encouraged people to “Wander Wisely.” Its mission is a dedication to “championing the customer by making the travel experience both simple and memorable through expert advice, competitive prices, the Price Match Guarantee and exceptional customer service.”

Travelocity is now owned by Seattle-headquartered Expedia Group, but is still based in Southlake. Travelocity’s primary offering is an online platform that consumers can use for direct traveling services offered by the company, like booking, competitive pricing, and more.

How you could win $250

During the COVID-19 pandemic, Travelocity has released new video backgrounds for Zoom and BlueJeans to help travelers “wander the world” virtually. Featuring the infamous Roaming Gnome, the backgrounds display some of the most far-fetched destinations around the world. The gnome can be seen paddle boarding at sunset, hot air ballooning, and hang-gliding in the mountains.

But, here’s the catch: The backdrops come with a cash prize.

The “World’s Wisest Wanderer” can be added to your next conference call via a download on the Travelocity blog. But, 10 followers of @roaminggnome on Instagram—you must be following the account—will win a $250 hotel voucher if they guess the next background’s location. Answers must be submitted on the gnome’s Instagram feed; the last contest was May 5 and the next one is May 8. Details here.

Tomorrow, a video will be posted on the gnome’s Instagram with a hint as to #WhereInTheWorld he is. The first 10 commenters to guess correctly get the prize.

The latest background, released on May 5, is below.

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