Callaway Golf Co. (NYSE: CALY) is swinging into Fort Worth’s AllianceTexas with a $15 million plant for advanced 3D printing of custom-made titanium golf clubs.

Carlsbad, California-based Callaway, which makes and sells golf equipment, gear and apparel, said the new facility will expand its advanced manufacturing and R&D capabilities. Golf clubs alone are a $1 billion-a-year business for Callaway.

Representatives of Callaway couldn’t be reached for comment about the size of the plant and its workforce.

Breakthrough technology

The Fort Worth facility will be the first new U.S. factory for production of golf clubs “in many years,” said Chip Brewer, the company’s president and CEO.

“At Callaway, we believe the greatest performance breakthroughs come from challenging the status quo,” Brewer said in a statement. “We believe 3D printing represents one of the most significant opportunities to advance golf club performance in decades, and we’re investing to lead that future.”

The 3D printing facility, to be built next to Callaway’s nearly 800,000-square-foot North American distribution center at AllianceTexas, is set to start production in mid-2027 and support some of the company’s U.S. product lineup in 2028. The plant initially will focus on custom-made titanium clubs.

“To the best of our knowledge, outside of China, there is no scaled capacity for the 3D printing of titanium clubs using the complex engineering designs and specifications that we require,” Brewer said Nov. 5 during the company’s third-quarter earnings call.

Titanium pioneer

Callaway ushered in a new era in golf equipment with the 1995 release of its now-iconic Great Big Bertha titanium driver, the GolfWRX website said. At one time, Big Bertha ranked as the industry’s best-selling driver.

Titanium is a strong, lightweight, rust- and heat-resistant metal. Compared with steel, titanium is slightly stronger while being half the weight.

“Callaway had turned titanium from a cool idea into a category disruptor, and the ripple effect was immediate,” GolfWRX said. “Competitors scrambled to catch up, titanium quickly became the standard, and driver design would never be the same. The Great Big Bertha didn’t just move the needle — it changed the trajectory of modern driver technology.”

‘Transformative’ 3D printing

Since late 2022, Callaway has produced 3D-printed titanium prototypes and custom models in-house. The Fort Worth plant will provide a dedicated space for this work, the company said.

“We’re building capabilities that give our engineers the freedom to pursue ideas that simply weren’t possible before,” Brewer said in the statement. “This isn’t just an investment in manufacturing. It’s an investment in the breakthroughs that will define the future of our products and our brand.”

On the earnings call, Brewer called 3D printing “transformative.”

“We think we know quite a bit about it relative to our industry,” he said, “and that this positions us to be a leader in an exciting new tech that will allow us to design and manufacture titanium golf products that traditional … casting just cannot do.”

Brewer said 3D printing will enable Callaway to manufacture higher-performing products that should contribute to the growth of its market share. In 2025, Callaway ranked first in U.S. sales of golf clubs, ahead of Acushnet Holdings Corp.’s Titleist brand. However, Titleist bested Callaway in the golf ball category.

$2 billion in annual sales

Callaway designs, makes and sells golf clubs, balls, apparel, bags and accessories under brands like Callaway Golf, Odyssey, TravisMathew and Ogio.

Callaway generated net sales of a little over $2 billion in fiscal year 2025, compared with Acushnet’s net sales of nearly $2.6 billion. Golf clubs represented about half of Callaway’s net sales last year.