To stand out in the perpetually growing coworking industry, it seems that newcomers are doing more and more to stand out.

It might be all about location, like at a historic Dallas High School building, the ‘world’s first dog-friendly movie theater,’ or the Dallas Cowboys World Headquarters. Or, a central theme might be apparent, as is the case with GoodWork’s inclusive sustainability and wellness.

A space could even differentiate itself by appealing to a specific audience. Female-focused coworking, for example, has seen multiple ventures in Dallas-Fort Worth this year with The Slate and The Riveter opening. And recently, another one announced its opening—and this time, it’s permanent.

Her.HQ popped up in February as a temporary, six-month spot inside Centrl Office in the Dallas Arts District. Her.HQ was founded to provide a specific venue for curated events for women, potentially creating a network of like-minded individuals in the process, as reported by D Magazine. And, if all went well, Her.HQ had always planned on opening a permanent site.

Her.HQ was co-founded by Cassi Oesterling and Tiffany Zamora earlier this year. [Photo: Courtesy Common Desk]

Now, the Dallas-headquartered community and experiential workspace for women has just signed its first flagship location with help from another local coworking company, Common Desk.

Common Desk is well-known as one of the original coworking experiences since opening back in 2012. It has a slew of locations across the state, a workday brand portfolio, its own app, and expanded amenity offerings, which all have contributed to Common Desk’s high level of hospitality across six North Texas locations.

But, due to the size and nature of one location—Oak Cliff—Common Desk said it can no longer “update and expand the space to provide the level of hospitality that they now specialize in.”

That’s why Her.HQ is going to move in instead.

Starting in October, Her.HQ will transition into 6,000-square-feet of dedicated space on Davis Street. Membership apps will open at the end of this month.

Common Desk has operated the Oak Cliff location for four years, but will now move out to make room for Her.HQ. Members there have the option to move to one of Common Desk’s other five DFW locations.

Cassi Oesterling, who co-founded Her.HQ with Tiffany Zamora, says she and her team are excited to call Oak Cliff home.

“The building offered so much of what we were looking for—a flood of natural light, plenty of open-air room, and good character,” Oesterling said. “We can’t wait to welcome our community and provide them with a comfortable place of empowerment. A space to work, unwind, network and grow.”

Her.HQ’s tagline is “women moving forward, in good company.” Its mission is to create a community while bettering women in the process.

Common Desk said it sees Her.HQ as the ideal operator for its Oak Cliff space because it will be giving another Dallas coworking brand an opportunity to give Oak Cliff a source for a true workplace community.

“The women-focused coworking companies across the U.S. are reimagining the way a coworking operator activates space, markets and engages members,” Nick Clark, CEO and founder of Common Desk, said in a statement. “We’ve been very impressed with Her.HQ’s Founders and are excited to both learn from them and assist in their growth across Texas.”