Frisco-Based Healthcare Highways Adds 2 New Members to its Board of Directors

Industry leaders Jack Martin and Carlos Zaffirini will join Healthcare Highways' esteemed board of directors alongside Pro Football Hall of Famer Emmitt Smith and other. The company is pioneering affordable healthcare solutions with an aim to revolutionize the health insurance landscape andbenefit Texas families.

Frisco-based Healthcare Highways, an innovative PPO network and health plan partner, has added Jack Martin, the founder of Public Strategies Inc., and Carlos Zaffirini, president of Adelanto Healthcare Ventures, to its board of directors as the company said it continues to expand already strong partnerships in the Austin community.

Martin and Zaffirini will serve on the Healthcare Highways board of directors alongside other prominent Texas leaders, including Pro Football Hall of Famer Emmitt Smith and Austin-based Santé Ventures founding partners Doug French and Dr. Joe Cunningham, the company said.

“I’m thrilled to welcome Jack and Carlos to our Healthcare Highways team,” Cowboys legend Smith said in a statement. “They will both be tremendous assets as we make healthcare more affordable in Austin and across Texas.”

Healthcare Highways, which was founded in 2010, helps local hospital systems, employers, and providers reintroduce “much-needed competition” into the healthcare marketplace, lowering the cost of healthcare coverage for Texas families.

Benefits of competition

Healthcare Highway said its unique approach ensures the Texas health insurance market isn’t just dominated by large, national insurance carriers, ensuring a more fair, competitive, and affordable market.

The company said the board additions come as it is already lowering the cost of healthcare in Austin. Healthcare Highways created a high-performance provider network, available to local employers for use in their employee health plans, that’s centered around St. David’s HealthCare facilities and many of Austin’s highest-performing local and independent providers.

The company said this new, collaborative approach to employee healthcare coverage directly benefits Austin employers. In the last two years, four large school districts in Central Texas have made the switch to this high-performance network.

Healthcare Highways said that it is seeing significant membership growth and, on average, has successfully reduced members’ medical spend by roughly 25% relative to the legacy insurance carriers.

‘Challenging healthcare to do better’

“I’m honored to join this diverse group of Texans who are committed to cultivating talent in our Austin community,” Zaffarini said in a statement. “Healthcare Highways is already doing exceptional work advancing health equity for our underserved neighbors in Austin, and we are just getting started.”

French, too, is excited about joining the board.

“Healthcare Highways is challenging healthcare to do better,” French said in a statement. “Their innovative and transformative approach is exactly what we need more of to assist our many diverse communities here in Austin.”

Healthcare Highways is a health plan and pioneer in the creation of high-performance networks that embrace innovation and align providers, employers, and employees.

It enables health systems and self-funded employers to declare independence from legacy health insurance carriers by reintroducing competition into the local market.

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