Healthcare Executive Joins Prolucent Board of Directors with $4M A1 Health Ventures Investment

A1 Health Ventures is a newly launched VC firm developed jointly between Abundant Venture Partners and First Trust Capital Partners. Its director, Joe Greskoviak, joins Dallas-based Prolucent's board following a $4 million investment, which will fuel Prolucent's "continued product innovation."

Prolucent, a Dallas-based provider of enterprise-wide healthcare workforce optimization software and services, announced that with the close of $4 million in funding by A1 Health Ventures, its director, Joe Greskoviak, has joined Prolucent’s board of directors.

A1 Health Ventures is a newly launched VC firm developed jointly between Abundant Venture Partners and First Trust Capital Partners. It aims to invest in transformational technology solutions that improve operations and financial performance for healthcare providers.

“We’re excited to partner with Joe and A1 to leverage their industry expertise and resources to enable us to further expand upon our mission to develop workforce optimization solutions that will make a significant impact on healthcare labor cost containment strategies,” Prolucent CEO Bruce Springer said in a statement. “Joe’s business vision and operational know-how will be tremendously valuable as we embark on our next phase of growth.”

Prolucent said that Greskoviak is an accomplished and well-regarded healthcare executive who also serves as partner at Abundant Venture Partners.

With a more than three-decade career, Greskoviak has succeeded in several high visibility executive positions, most recently as the CEO of Press Ganey where he drove what Prolucent called “remarkable growth.” He was instrumental in its initial public offering, as well as two private equity transactions.

Prolucent said that Greskoviak has an impressive record of operating, developing, and investing in healthcare companies.

Growing demand in healthcare for workforce optimization solutions

Prolucent said that the $4 million in new capital will fuel its continued product innovation to help healthcare providers nationwide gain control of labor costs, build a better-balanced workforce, and meet the demands of a continually changing labor market.

With labor expenses accounting for more than 50 percent of hospitals’ total expenses, streamlining workforce management can have a tremendous impact on operating margins while fostering a more cohesive culture of collaboration, Prolucent said.

Prolucent develops end-to-end solutions for optimizing healthcare’s workforce needs using technology, artificial intelligence, and advanced analytics to improve the recruitment, utilization, and cost of healthcare labor.

Prolucent’s Liquid Compass workforce management platform integrates a talent marketplace, advanced analytics, and a vendor-neutral VMS to meet both the demand and supply of labor using a single platform. It’s an AI-driven platform that centralizes the management of all labor types — including core staff, flexible staff, and external contingent staff—to optimize staffing effectiveness and create sustainable labor cost savings, Prolucent said.

“I’m excited to become a member of Prolucent’s board of directors as I believe their offerings are truly transformational and can deliver savings well beyond the traditional approach to workforce management” Greskoviak said.

“With their strong management team, unified technology platform, and focus on the most significant challenges faced by healthcare providers, Prolucent aligns well with A1’s investment thesis,” he added. “Our strategic health system investors confirm that workforce optimization solutions are a leading priority for the healthcare industry, and Prolucent’s proprietary technology platform and commitment to innovation position the company well to meet this growing demand.”

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