Going for a Spin: Ford’s E-Scooter Unit Showcases AI-Powered Tech in Dallas

Spin, which says it was the first stationless mobility program in the U.S., is offering to bring its electric scooters to Dallas permanently. Its on-vehicle AI technology is meant to help riders make safer riding decisions.

Headquartered in San Francisco, Ford Motor Company’s Spin brought its electric scooters to the Lone Star State on May 6 to showcase its technology to local city officials, business leaders, and neighborhood organizations.

Spin is a leading micromobility unit of the automaker giant that tauts itself as the first stationless mobility program in the United States. The electric scooter company has a record of collaboration with cities to develop solutions for their citizens, according to a statement.

With cities and universities nationwide in the U.S. and in Europe among its roster, Spin looks to be gearing up to potentially add Dallas to its list.

“We are excited to offer Dallas this technology that creates a safer riding experience for riders and pedestrians,” Alex April, Head of Government Partnerships – US West at Spin, said in a statement.

While Dallas has had its share of trouble with electric scooters, Spin seeks to help combat these issues. Through its on-vehicle artificial intelligence platforms, its riders can make safe decisions when it comes to sidewalk riding and unacceptable parking habits.

Photo: Ford Motor Company

Spin partners with Drover AI, a provider of AI-based IoT solutions for last-mile transportation, to power Spin Insight. According to a statement, this technology offering is able to to detect when one of its riders is on a sidewalk and audibly warn them to move to a bike lane through AI.

In the future, Spin plans to allow its scooters to automatically reduce their speed when a rider is riding on a sidewalk.

“Spin Insight data—in combination with Spin’s in-app mapping technology that enables riders to find routes that maximize bike lane use—can be used as a key tool by cities to help enforce local regulations and promote safe riding behaviors in Dallas,” April said.

The tech can also be used to detect improper parking and share that information with local officials to help them decide where to install bike lanes and other micromobility infrastructures, according to a statement.

Ford acquired the electric scooter company in 2018 through a deal valued between $40 million to $100 million, per FreightWaves.

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