Georgia Wire and Cable Company Southwire to Open 1.2M-SF Customer Center in AllianceTexas

A leader in the multi-billion-dollar North American market, Southwire has delivered power to customers worldwide for more than 70 years. Its customer service center at AllianceTexas will employ 250 and is slated for completion in Q2 2024.

Georgia-based Southwire says it will open a new, nearly 1.2 million-square-foot customer service center at AllianceTexas in Fort Worth next year. The center will support Southwire’s long-term modernization strategy and aim to continuously improve its customer experience.

The facility will distribute products for the full suite of Southwire solutions, including business segments such as commercial, residential, utility, industrial, and tools, components and assembled solutions.

Investing ‘more than a billion dollars into modernization’

“At Southwire, we’re investing more than a billion dollars into modernization, integrating newer and better equipment, systems and technology into our operations to increase efficiency, enhance competitiveness and ensure the capability and capacity to support our strategic growth,” President and CEO Rich Stinson said in a statement. “We’re committed to providing industry-leading customer service and being an employer of choice, and this customer service center is a testament to those efforts.”

Southwire is one of North America’s largest wire and cable producers, and an emerging influence in many key electrical markets.

Delivering power for more than 70 years

Southwire said it has delivered power responsibly to customers throughout the world for more than 70 years. A leader in the multi-billion-dollar North American market, the company aims to enhance its legacy, reputation and longstanding, disciplined financial management by building upon its strengths to attain sustainable, strategic growth.

“This CSC will take Southwire’s customer service to a new level,” COO Norman Adkins said in a statement. “A modern, automated facility in the center of the United States will provide world-class fill rates and on-time in-full deliveries for our customers. We look forward to the growth opportunities that this facility will bring to our company.”

Aiming for ‘best-in-class service’ while employing 250

Southwire said the facility is expected to employ 250 team members and will be comfort cooled, enhancing the team member experience. It will also offer modernized storage solutions and automated material handling.

“We’re pleased to welcome Southwire to Fort Worth,” Mayor Mattie Parker said in a statement. “Southwire provides power responsibly to customers around the world, and now they can modernize their operations with new, state-of-the-art technology at their Customer Service Center at AllianceTexas. Southwire joins more than 560 companies that have already enjoyed long-term growth inside the modern-day, Texas-sized success story that is AllianceTexas.”

Southwire said this investment will effectively streamline its entire product offering to the Southwest and Midwest U.S. and emphasize the company’s commitment to customer service.

“We’re excited to open a new CSC in the Dallas-Fort Worth area and build on our commitment to deliver best-in-class service to our customers,” said Aaron Asher, Southwire’s SVP of distribution, transportation and materials management. “At this facility, we will distribute products for the full suite of Southwire solutions and offer customized service plans that will further differentiate Southwire,” 

Slated for completion in Q2 2024

The center is under construction at Hillwood’s Alliance Westport 25 at 14800 Blue Mound Road in Fort Worth. It’s expected to be complete by the second quarter of 2024.

Southwire and its subsidiaries manufacture building wire and cable, utility products, metal-clad cable, portable and electronic cord products, OEM wire products, and engineered products.

The company also supplies assembled products, contractor equipment, electrical components, hand tools, and jobsite power and lighting solutions, and the company provides a variety of field and support services to customers around the world.

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