Franchisee Dak Prescott Stars in New Ad for Walk-On’s Sports Bistreaux

Dak Prescott has made himself at home in Dallas as QB of the Cowboys. But a big piece of his heart still belongs to Louisiana, where he was born in 1993 in the small Calcasieu Parish town of Sulphur. So it’s probably no surprise that Prescott became a franchisee of Baton Rouge-based Walk-On’s Sports Bistreaux—and just popped up in an ad for the brand.

Entering its 20th year with nearly 100 U.S. restaurants, Walk-On’s has locations in Arlington, McKinney, and The Colony and says it’s accelerating its nationwide expansion. Its strong Texas presence includes restaurants scattered around Houston, as far north as Amarillo, and as far west as Midland.

In the spot, Dak is holding a faux Bistreaux press conference about Walk-On’s wings. The big news turns out to be bone-related. After two decades of offering only boneless wings, the brand is now serving “classic bone-in wings” in Buffalo, Sweet Chili, and Lemon Pepper Dry Rub flavors. And starting August 28, the brand’s DFW locations will exclusively begin serving a Dak-inspired flavor as well. It’s called “Louisiana Kick.”

Franchisee Dak Prescott stars in a new ad for Walk-On’s Sports Bistreaux.[Video still: Walk-On’s]

Brandon Landry, founder of Walk-On’s, says his brand’s journey “started with a simple desire to create a place where friends and families could come together to enjoy sports, good company, and exceptional food.”

“We’re dedicated to providing a menu that not only satisfies appetites but also captures the essence of Louisiana’s rich culinary roots,” Landry added in a statement. “These new bone-in wings are a perfect addition—just in time for the fall football season.”

Landry, Landry… That name sounds familiar. Just how Dallas Cowboys-related is this sports bistreau brand?

You can see Dak’s spot on YouTube.

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