Dak Prescott

Dallas-Based PPA Tour Closes Merger with Major League Pickleball, Backed by $75M

by | Mar 1, 2024
The merger combines the leading individual bracket-style tour and team-based professional pickleball formats, with the PPA Tour and Austin-based MLP retaining their distinct brands and their unique formats. The consolidation is backed by a $75 million investment from multiple parties. Here's who's backing it—and where pickleball could be going next.
Franchisee Dak Prescott Stars in New Ad for Walk-On’s Sports Bistreaux
by | Aug 23, 2023
Dak Prescott has made himself at home in Dallas as QB of the Cowboys. But a big piece of his heart still belongs to Louisiana, where he was born in 1993 in the small Calcasieu Parish town of Sulphur. So it's probably no surprise that Prescott became a franchisee of Baton Rouge-based Walk-On's Sports Bistreaux—and just popped up in an ad for the brand.
Dak Prescott Partners with Dude Perfect as an Owner of Major League Pickleball’s Frisco Pandas
by | Jun 2, 2023
When Dak Prescott is in a pickle, usually it's because an Eagles defensive lineman is chasing him around the backfield. But now the Dallas Cowboys QB has found a new pickle-related pursuit: He's become one of the owners of the Frisco Pandas, a Major League Pickleball franchise. The move comes just months after Frisco-based Dude Perfect became investors in the franchise, valuing the team at $5 million.

Dak Prescott and Dirk Nowitzki Lend a Hand for a Good Cause

by | Apr 13, 2023
Dallas Cowboys QB Dak Prescott and Mavericks legend Dirk Nowitzki are each lending a hand to a Dallas-based nonprofit—literally. The newly launched My Hand My Cause has a mission of capturing fine art photos of "the most famous hands in sport, music, movies, art, medicine, science, and more" and selling them to help fund charities and foundations worldwide.
Troy Aikman on Launching EIGHT Beer, How Meditation Changed Him, and Why the Right People Matter More Than a Great Idea
by | Nov 17, 2022
Troy Aikman spoke in a fireside chat at the Venture Dallas conference last week with Ameeth Sankaran, CEO of Religion of Sports. Here's what he shared on his businesses past and present; how Roger Staubach inspired his post-NFL life; his advice on choosing your team; and the importance of wellness for both life and work. "If you don't feel good, it's hard to do good," Aikman said. "I feel the best I've ever felt, and I'm probably doing the best good that I've ever done."
Follow the Money: OxeFit Lands New Celebrity Backers, Dallas Biotech Raises $10M to Fight Cancer, Blockchain Investor Raises New Fund-of-Funds, and More
by | May 17, 2022
What companies are finding funding or having a big exit? From startup investments to grants and acquisitions, Dallas Innovates tracks what’s happening in North Texas money.
NFL and PGA Stars Join $12.5M Raise for Plano-Based Workout Tech Startup
by | May 10, 2022
Plano-based digital fitness systems startup OxeFit has announced new funding from backers including PGA golfer Dustin Johnson and Los Angeles Rams cornerback Jalen Ramsey.

That brings OxeFit's total funding to more than $35 million, including existing backing from current and former Dallas Cowboys players Dak Prescott, Jason Witten, Dez Bryant, and Blake Jarwin.