Last week, we told you about the launch of EarthXR, the first virtual immersive nature reserve by EarthX. During Climate Week, Earthx Founder Trammell S. Crow announced the launch of another service called EarthxTV, the “world’s only streaming platform dedicated to environmental conservation.”
And the best part of the streaming platform? It’s available free of charge.
On Earth Day earlier this year, EarthX held their annual environmental expo virtually, reaching 600,000 viewers. Through the event, Crow realized EarthX’s mission pivoted a bit to create a more inclusive platform for solutions surrounding environmental conservation.
“We’re filling a void the world hasn’t had—a full-time all-issues media source,” Crow said during the EarthxTV launch. “So we’ll fill that void with EarthxTV.”
EarthxTV will feature opinion, analysis, and reporting on environmental topics such as wildlife, people, culture, science, technology, justice, policy, and business.
The original programming also features a segment called EarthxCEO, which kicked off with inaugural guest Microsoft President Brad Smith.
The streaming platform is designed to serve as a conduit for accessible, informed, and timely environmental programming while bridging gaps between disciplines, demographics, partisanships, and meaningful solutions.
According to Lynn McBee, the Board Chair for EarthX, new content will be created on a weekly basis. From weekly series to virtual reality experience, she urges viewers to “keep coming back.”
A key to the content, she says, is the different points of view. Lawmakers from both sides of the political spectrum will have conversations that are often paralyzed by climate disagreements. But, she hopes EarthxTV will help address all issues to find common ground and solutions.
“Learn what you can do for the planet and how you can take action,” she said during the launch. “At Earth X— change happens here.”
Crow calls EarthxTV a game-changer.
Not only can anyone anywhere access EarthxTV for free, but it’s a culmination of 25 years of work. He hopes to hone in on creating conversations, connections, and intentional programming to expand the reach of EarthX’s mission.
Overall, that means educating, inspiring, and enabling a more sustainable world.
“We have no doubt that when EarthxTV fully launches in October,” he said, “it will quickly become one of the world’s preeminent outlets for stories, news, entertainment and important conversations about environmentalism, sustainability and what we are doing to protect and preserve our planet.”
Get on the list.
Dallas Innovates, every day.
Sign up to keep your eye on what’s new and next in Dallas-Fort Worth, every day.
R E A D N E X T
-
After 10 years of working toward a more sustainable future worldwide, EarthX is doubling down on its move into television. The Dallas-based environmental organization is ramping up its EarthxTV streaming service with a new leadership team of TV veterans—with plans to eventually announce traditional and digital 24x7 linear distribution deals.
-
Famous for flip flops, Hari Mari has made its first flagship store a laid-back retreat—with a bar, yoga classes, and second-floor party space.
-
The Water Cooler at Pegasus Park—the largest shared nonprofit space in Texas — is a place designed to accelerate impact, together. From Big Thought to SVP Dallas to The Trust for Public Land, the 15 ‘exceptional nonprofits' were picked after an application process last summer. They’ll join Water Cooler's five founding tenants.
-
You'll also read about the FC Dallas Foundation opening a soccer field for My Possibilities, Hari Mari partnering with St. Jude's, North Texas Food Bank Starts Its New $500M Campaign, and more organizations making a difference in Dallas-Fort Worth right now.
-
At United Way of Metropolitan Dallas' fifth annual social innovation competition, local staffing agency for second chances Cornbread Hustle won $145,000 in funding. Also announced was United Way's plans to expand its social innovation work in North Texas with a new incubator program exclusively for women and entrepreneurs of color.
