Decatur’s Twisted X Launches First Branded Apparel Collection

The inaugural apparel collection from footwear maker Twisted X includes a wide selection of unisex products featuring the brand's logo and western design flair. "I love that consumers can now comfortably dress from head-to-toe with Twisted X," said CEO Prasad Reddy.

Twisted X, a handcrafted footwear brand known for its comfort tech and sustainability mindset, recently launched a new branded apparel line “catering to those who appreciate both fashion and function.”

The Decatur-based brand’s inaugural apparel collection includes a wide selection of unisex products featuring Twisted X’s logo and western design flair. The line includes seven T-shirts, two sweatshirts, and two vests in various “color stories” ranging from size small to 3XL.

Other branded items include hats and socks with “bold styles and fun patterns.”

[Photos: Twisted X]

“At Twisted X, we’re always looking ahead to what’s next and we’re excited to diversify our product offerings with branded apparel,” CEO Prasad Reddy said in a statement. “There’s something for everyone in this collection, and I love that consumers can now comfortably dress from head-to-toe with Twisted X.” 

[Photo: Twisted X]

The company says each piece in its new collection is “crafted using premium materials that deliver both durability and comfort. With meticulous attention to detail and a focus on the latest western fashion trends, this collection is a true embodiment of the brand’s rich western heritage.”

The apparel is currently available online and in-store in partnership with “retailers across the country,” Twisted X said.

[Photo: Twisted X]

Last January, Twisted X partnered with Cook Children’s Medical Center in Fort Worth

CEO Reddy said last January that his company is “dedicated to making a positive impact on the community we serve.” He proved it that month when his brand partnered with Cook Children’s Medical Center in Fort Worth on the Twisted X Cook Children’s collection, including four unique styles designed by patients at the medical center, with the help of Twisted X Designer Tuan Lee.

Each pair was named after the young patient artist to embody “their dream pair of footwear to achieve a perfect balance of style and comfort in the form of a slip-on kick.”

Twisted X Global Brands is the home of Twisted X, Twisted X Work, Tamarindo, Black Star Boots, Wrangler Footwear, and CellSole. The company creates “comfortable, handcrafted footwear” for men, women, and children across the lifestyle, work, outdoor, and Western categories featuring patented CellStretch comfort technology.

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