Twisted X

Twisted X CEO Prasad Reddy on Why the Decatur Shoemaker Is Betting on ‘Made in USA’

by | Jul 22, 2026
Decatur-based Twisted X Global Brands launched a Built in the USA Collection, assembling work boots domestically using globally sourced materials. The company plans to consider Texas for possible future expansion.
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North Texas’ Twisted X Launches EZ On Collection With ‘Effortless Slide‑On Comfort’
by | May 13, 2026
Designed for everyday wear, EZ On features a reinforced heel that holds its shape, making it easy to slide on with no bending or fuss, Decatur-based Twisted X said. Elastic gore panels built into the tongue allow the shoe to be comfortably snug without laces.
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Decatur’s Twisted X Launches First Branded Apparel Collection
by | Dec 12, 2023
The inaugural apparel collection from footwear maker Twisted X includes a wide selection of unisex products featuring the brand's logo and western design flair. "I love that consumers can now comfortably dress from head-to-toe with Twisted X," said CEO Prasad Reddy.
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Twisted X Partners With Cook’s Children’s on Patient-Designed Footwear Collection
by | Jan 26, 2023
The newest collection from Twisted X, a handcrafted footwear brand known for its comfort tech and sustainability mindset, includes four unique styles designed by patients at the medical center, with the help of designer Tuan Lee. The company, which started in 2005 with roots in philanthropy, will donate 100% of wholesale proceeds from every pair of shoes sold from the collection directly to Cook Children’s. "We know that little steps can make a big impact and our hope is to raise awareness within the Western industry for the amazing care provided at Cook Children's in order to give back to those who need it most," said Twisted X CEO Prasad Reddy.
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Meet the Finalists: The Innovation Awards 2023, Presented by Dallas Innovates and D CEO

by | Nov 3, 2022
Now in its fourth year, the program from Dallas Innovates and D CEO honors 68 disruptors and trailblazers driving a new vision for innovation in North Texas. Finalists will be recognized in the January/February issue of D CEO magazine and online at DallasInnovates.com. Winners will be revealed at an exclusive awards event in January.
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Meet the Finalists: The Innovation Awards 2022, Presented by Dallas Innovates and D CEO
Now in its third year, the program from Dallas Innovates and D CEO honors 78 disruptors and trailblazers driving a new vision for innovation in North Texas.
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EY Names 40 Entrepreneur of the Year Southwest Finalists for 2020
by | Jul 20, 2020
The finalists chosen for the prestigious business award program were named in a special at-home virtual announcement. EY Partner Morgan Watson and Program Manager Candice Moody will take the EOY reigns from longtime leader Debra von Storch, who had a cameo appearance on the video.
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