Mark Clare

Dallas-based software company Arcade, which helps companies boost sales performance and productivity through gamification, has named Mark Clare as head of sales.

Clare brings more than three decades of sales leadership experience to Arcade, which said he will help the company continue to increase its penetration in the wireless retail sector and eventual entry into the specialty retail market.

Arcade co-founder and CEO David Cherrie said that he and his team are excited to welcome Clare to Arcade and highlighted the new exec’s “extensive background in the wireless industry and passion for training,” which make him a perfect fit to lead the company’s sales efforts.

“Clare brings a unique strategic vision that will be invaluable as we continue to scale and innovate in the wireless retail space,” Cherrie said in a statement. “As a former wireless sales rep myself, I understand the challenges faced when you’re on the sales floor serving customers in a fast-paced environment. We designed the Arcade platform to meet the needs of retailers by tapping into sales reps’ passion for recognition and rewards, using a fun and interactive gaming approach to enhance their learning and long-term motivation.”

He added that Clare would help them “take Arcade to the next level, expanding our reach across the wireless ecosystem.”

Arcade said that Clare’s appointment comes at a pivotal time for the company as it reaches its four-year milestone since launching to wireless retailers. As the Arcade gamification platform evolves to include advanced technical capabilities, Clare’s leadership will help drive growth and innovation, ensuring Arcade continues to meet the dynamic needs of wireless and specialty retail sales teams, the company said.

Wireless industry veteran

For the past three years, Clare was VP of partnerships and channels for workplace learning solutions provider Upduo, overseeing its channel distribution and partnership strategies. Clare will continue to serve in an advisory role to Upduo.

Arcade said that Clare has a vast understanding of the ever-evolving wireless industry, having spent 27 years with AT&T in various leadership positions.

He also previously led the account management team for North America at Likewize (formerly Brightstar) and has served on several professional boards and committees, including the CCA event committee member, board member of the Institute of Management Consultants (Georgia) and UX advisory board member at both the University of Richmond and George Washington University.

Gamifying training and sales

Arcade said co-founders Cherrie and James McLaren created a platform that addresses challenges in wireless retail, where it’s hard to train, engage, and retain sales reps.

Arcade said its “learn to earn” game play approach equips employees with the skills and motivation they need to sell by infusing a fun element into sales training while also reinforcing the often-overlooked execution piece by changing behavior.

By rewarding and recognizing employees, the Arcade platform helps retailers scale consistent behaviors across stores and motivate mid-performers to achieve the highest impact.

Clare said he was grateful to join the innovative Arcade team and support its mission of transforming sales engagement in wireless retail.

“Under David’s leadership, they have built a powerful but simple platform that delivers a new solution to inspire, grow and develop people—taking their performance to the next level,” Clare said in a statement. “The company’s commitment to changing the way retail sales teams learn and are motivated aligns perfectly with my own desire—and professional background—to help drive teams to new heights.”

Get on the list.
Dallas Innovates, every day.

Sign up to keep your eye on what’s new and next in Dallas-Fort Worth, every day.