Alto’s New VP of Growth Joins from Doordash, Rideshare Co. Welcomes Other New Hires

The new VP of Growth will focus on expanding brand partnerships, increasing marketing and sales impact with customers, and developing strategies for both existing corporate client relationships and new customers. Alto announced a new director of business development and head of product and experience.

Fiona Maguire is joining Dallas-based rideshare provider Alto as vice president of growth to lead sales and marketing. She was among several hires announced by the company.

Alto is the world’s largest on-demand, employee-based rideshare company.

Alto announced other hires that include Caroline Stinson as director of business development and Chris Ebbeson as vice president, head of product and experience.

“With our employee-based fleet model, Alto is uniquely positioned to deliver an elevated experience for discerning riders. We go beyond any other rideshare service—think of us as your private driver, on-demand. From dinner dates to business meetings to airport trips, we ensure you arrive safely, comfortably, and in style, every time,” Maguire said in a statement. “I’m thrilled to join the Alto team and bring together my range of experience across sales, marketing, and operations to help supercharge growth.”

Targeting partnerships and greater consumer impact

Maguire brings deep expertise in operations management, partnerships, and direct-to-consumer marketing at such skyrocketing startups as DoorDash, Uber Eats, and ClassPass.

At Alto, Maguire will spearhead expanding brand partnerships, increasing marketing and sales impact with customers, and developing strategies for both existing corporate client relationships and new customers.

The company said that Maguire’s decade of involvement working within high-growth, lifestyle startups began with Lumo BodyTech in 2013 where she developed the brand’s voice and managed its communication channels.

“We’re thrilled to welcome Fiona to the growing team at Alto with her incredible depth of experience growing the client bases at startups,” Will Coleman, the company’s co-founder and CEO, said in a statement. “With her extensive background in expanding regional operations, Fiona will be a key player in delivering on our mission of safe, consistent, elevated rides.”

Plans for future growth

With a decade of experience leading high-growth lifestyle startups, Stinson comes to Alto from Knot Standard, where she led business development and helped grow Knot Standard tenfold including international expansion while overseeing the womenswear division. In addition to Knot Standard, Stinson was co-founder of Casamia, an e-commerce store selling curated hosting kits. Casamia was sold to Partytrick LLC in January.

Ebbesen brings more than 19 years of experience driving increased revenue and user engagement through refined marketing, advertising, and products. He was previously director of digital experience and product strategy at Valtech managing their product roadmap and served as VP of strategic initiatives with Inspire Brands where Ebbesen worked with the second largest restaurant company in the nation. Its brands include Dunkin’, Arby’s, Sonic, Buffalo Wild Wings, Jimmy John’s, and Baskin Robbins.

Alto said it is committed to a gradual growth approach to entering new markets. After starting service in 2019 in the Dallas area, Alto has expanded to include six major cities in various parts of the United States, with more growth projected in the coming year and a half.

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