Online Store Platform OrderMyGear Names New Vice President of Strategy

Mykayla Goodwin will play a pivotal role in identifying growth opportunities and guiding company strategy through market research and strategic planning.

OrderMyGear, the Dallas-based online store platform for selling custom-branded merchandise to groups, announced that Mykayla Goodwin has been named vice president of strategy, where she will play a key role in identifying growth opportunities and guiding company strategy through market research and strategic planning.

“Mykayla has played an enormous role since she started with us in product marketing,” CEO Leonid Rozkin said in a statement. “Her understanding of the industry, our clients, and our solutions is second to none. She was instrumental in helping us identify BrightStores as the ideal acquisition to create a clear leader in online stores. Today she turns her attention to ensuring the success of the integration and will work closely with clients to help us identify ways to continue fueling their growth and make technology easier along the way.”

Goodwin, who joined OMG in 2019, has positioned herself as a trusted strategy and product marketing leader, OMG said. She also has built the product marketing function and supported the OMG team in multiple roles, including marketing, product management, and strategy.

Blazing the trail for group commerce

Goodwin is leading the integration of OMG and BrightStores following the recent acquisition, bringing together two market-leading technology platforms in the sporting goods and promotional products space.

She also will continue to assist with positioning to ensure prospects and clients understand who OMG is and how the company helps promotional product distributors, apparel decorators, and team dealers grow online sales, the company said.

“I am thrilled to take on this new role and continue working with the best team in the business,” Goodwin said in a statement. “The growth of eCommerce combined with OMG’s strong reputation and commitment to providing market-leading technology for selling branded merchandise online makes it an especially exciting time to be in this position. I look forward to collaborating with our talented team and clients as we blaze the trail for online stores and group commerce, together.”

Before coming to OMG, Goodwin led product marketing at Kibo Commerce, an enterprise B2C and B2B commerce solution for retailers, where she was responsible for positioning and messaging, analyst relations, and market intelligence.

OrderMyGear is a market-leading technology for promotional product distributors, apparel decorators, and team dealers to create custom-branded, retail-like online stores.

Get on the list.
Dallas Innovates, every day.

Sign up to keep your eye on what’s new and next in Dallas-Fort Worth, every day.

One quick signup, and you’re done.  
View previous emails.

R E A D   N E X T

  • In this week’s roundup of hires, promotions, and accolades in North Texas, you’ll also find news from Exela Technologies, Newmark, OrangeGrid, RailPros, Aimbridge Hospitality, Integrity Marketing Group, Smoothie King, Bank of Texas, MD7, Salvation Army, and more. Plus, you'll find board appointments including Texas Mutual Insurance, Zimperium, and the Ebby Halliday Foundation.

  • Babool graduated from UT Dallas a few months ago with a bachelor's degree in neuroscience—and a new business she was getting off the ground. Last month she officially launched Bright Owl, a virtual tutoring company that's already served K-12 students from Texas, Oklahoma, Florida, California, Canada, and Pakistan.

  • Sylvia Trent-Adams has become the seventh president of The University of North Texas Health Science Center at Fort Worth and the first black woman to lead a health science center in Texas. Her appointment was made formal this week by the school's board of regents. Adams was selected by the regents as the sole finalist for the position on Aug. 19 after an eight-month national search. State law requires university governing boards to name finalists for a presidency at least 21 days before making a permanent appointment. “From the first time I set foot on the HSC campus in January…

  • Online dating is a $12 billion industry, with hundreds of platforms helping people find romance. But as Dr. Rios says, many still have trouble finding Mr. or Ms. Right. In a study published April 7 in the INFORMS journal Manufacturing & Service Operations Management, Rios and his co-authors propose a new algorithm that could make true love bloom after all.

  • The grant award supports a new online platform to find out why cyber jobs are going unfilled—and make it easy for employers to find talent through an online database. UNT's Ram Dantu and Mark Thompson are principal investigators on the project. Dantu says foreign governments are "spying on us all the time,” and threats like ransomware attacks and cyber attacks abound. "We need a large workforce to combat this, and we don’t have the workforce,” Dantu says.