When pets go to the vet, it’s stressful for both us and them. We “take them for a ride” under false pretenses—not so they can blissfully sniff through the window, but for the shocking betrayal of being tugged toward a vet’s scary door.
Dallas-based ReadiVet has the solution: Their vets come to the pet.
Founded in 2018 by CEO Landon Lawson, the startup books appointments and sends vets in vans directly to pets’ homes across most of Dallas and Collin Counties.
$2.5 million in growth capital
Today ReadiVet announced it has raised $2.5 million in Series A growth capital in a funding round led by Atlanta Seed Company, along with Martin Ventures, Jemison Capital, and others.
The investment comes on the heels of the “pandemic pet” adoption trend that’s helped pet ownership hit an all-time high.
Lawson told Dallas Innovates that 95 percent of the funding will fuel company growth—hiring new veterinarians and adding new locations and services—while 5 percent will add enhancements to ReadiVet’s proprietary tech suite.
No more schlepping
Lawson says ReadiVet’s benefits include “no longer schlepping furry friends to and from appointments, and repeating these steps for multi-visit.” He estimates that over 80 percent of veterinary care can be done in the home—easing stress on pets while delivering convenience to pet owners.
ReadiVet currently has 24 employees, including six veterinarians, Lawson told us. Two more vets will join the company soon. The founder plans to expand his team to 25 vets serving Dallas-Fort Worth over the next two years.
“We’ll be announcing new market expansion in the coming months,” Lawson said, adding that he’s promoting ReadiVet initially “through a combination of social media campaigns and boots-on-the-ground in-person marketing tactics.”
More consumer-centric vet care
“Traditional veterinary care delivery lacks a focus on customer convenience and experience,” Lawson said in a statement, adding that ReadiVet “provides a full suite of communication tools and points of engagement that enhance pet ownership. ReadiVet is proudly leading the charge towards a more consumer-centric veterinary care delivery model.”
Plans to add new markets rapidly
“ReadiVet is just getting started. We have plans to accelerate growth by adding new markets rapidly,” said Jordan Lipson, principal at Martin Ventures, in the statement. “The ReadiVet delivery model and veterinarians are fundamentally changing veterinary medicine to deliver higher quality, more convenient care.”
Connor Davidson, a partner at Atlanta Seed Company, believes convenience will become more of a key for consumers moving forward.
“With pet ownership on the rise, particularly among millennials, convenience and quality of care will continue to become a major differentiator for service providers in this industry,” Davidson said. “ReadiVet was built from the ground up to provide the absolute best quality of care for their clientele in the most convenient way possible. As a new dog owner myself, I’m already counting down the days until ReadiVet expands to my area.”
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