The Dallas Mavericks, the Dallas Stars, and the Dallas Zoo have teamed up with Dallas County Health and Human Services on a clever mask-wearing campaign called North Texas Does It Right. Described as a “full-fledged movement” by the group’s creative partner, it’s intended to be a call to action for people in Dallas County to help stop the spread of COVID-19.

The campaign broadcasts the importance of wearing a mask—the single most preventative measure, the group says. Launching just as Dallas County reported a single-day high of 36 coronavirus deaths, the #NTXDoesItRight campaign in English and Spanish features local figures such as a Dallas Stars goalie and a Zoo giraffe.

Its message ”could not be more needed in our community,” says pro bono creative partner Jackson Spalding. “According to the Dallas County COVID-19 Risk Level Assessment, we are in the Red Zone, meaning “Stay Home and Stay Safe!”

Joanna Singleton, co-owner of Jackson Spalding, was connected to Dr. Philip Huang earlier this year. The pair discussed the opportunity to create a campaign aimed at helping the Dallas community understand the relatively new Dallas County Health COVID-19 Risk Levels chart and the importance of following its guidelines to help flatten the curve and protect our community.

A team from Jackson Spalding provided pro bono strategy creative and tactical support to help the team of public health experts communicate the message, according to Singleton.

The team wants your help. You can share your own mask-wearing photos showing how you are following the COVID-19 guidelines on Facebook, Twitter, or Instagram by using #NTXDoesItRight. 

Check out our gallery below—and spread the message.