Last year, Dallas-based investor and 7x serial entrepreneur Rogers Healy joined the 11th and 12th seasons of Entrepreneur Media’s reality competition series “Entrepreneur Elevator Pitch.” His role as a panel investor: using his experience on both sides of the dealmaking table to separate “the contenders from the pretenders.”

Now Healy, a venture capitalist and real estate mogul, is set to host a social-first spinoff of the series. Called “Entrepreneur Elevator Pitch: On the Street,” the on-the-street casting call will give founders just 30 seconds to pitch their business idea and land a coveted spot on the next season of “Entrepreneur Elevator Pitch.”

Once the pitch is delivered, Healy will give the founders advice and decide whether to award a golden ticket. 

“The show isn’t just about the pitch, it’s about the passion behind the idea,” Healy said in a statement. “‘Entrepreneur Elevator Pitch: On the Street’ brings entrepreneurship straight to the forefront, and I’m excited to meet the next wave of game-changers.”

“Entrepreneur Elevator Pitch: On the Street” will launch exclusively on Entrepreneur’s social media channels beginning March 18. The series promises to bring “unscripted moments, surprising outcomes, and the unrelenting spirit of entrepreneurship straight to your feed.”

The show’s target audience?  Founders, investors, “or just a fan of the hustle,” Healy says.

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